One of Fortune 500’s top B2B software companies came to us with a huge problem: they were not ranking for one of their core product's own brand name, missing out on their largest potential revenue channel. The issue was that search engines did not understand (as the executives at the company did) that this specific product’s brand name fell under the larger brand. Unacceptable when you’re a company with billions of dollars in revenue!
Using Huckabuy’s automated Structured Data Markup solution, search engines could now understand the hierarchy of the product and the brand. In 24 hours they jumped to the #1 ranking, gaining 292% lift in clicks over the course of 2017. Google had made the connection between the parent company and its subsequent product rather than treating them as an entirely new/unknown website. This directly impacted their footprint on Google’s Knowledge Graph with staggering results.