THE CHALLENGE:
The "vacation rental home" category is tremendously crowded. Competition runs the gamut: from international brands like Hilton, to innovators like Airbnb, to local mom and pops; SEO competition is fierce. InvitedHome was faced with a particularly difficult challenge since most of their traffic was coming from linked partners with low quality scores, driving down organic SEO rankings.

THE SOLUTION:
InvitedHome began by installing our automated Structured Data Markup solution and posting content via Hucknews on a consistent basis. This led to a dramatic increase in crawl rates and organic search exposure.