THE CHALLENGE:
Outdoor apparel client Mountain Khakis had seen stagnant/decline in organic visitors prior to becoming a client. With over a decade in the outdoor industry, their online traffic and search exposure had slowed considerably with competition coming from established international brands like Nike and Patagonia as well as e-commerce giants like Amazon and Backcountry.com. They needed a new solution in order to maintain growth while staying within budget and proving ROI.

THE SOLUTION:
Mountain Khakis began by installing our automated Structured Data Markup solution and posting content via Hucknews on a consistent basis. This led to a dramatic increase in crawl rates and organic search exposure.