E-Commerce Schema

Qualify E-Commerce-related content for rich results in organic search

What is E-Commerce schema?

E-Commmerce schema is a class of structured data markup that informs Search Bots about all the important E-Commerce-related details on a webpage. 

What are the benefits?

If you have an E-Commerce business, it is critical to have structured data markup on your website. This markup qualifies your content for rich results, which give shoppers the ability to research, rate, compare, and even purchase products and services directly on the search results page. These enhanced features create a serious competitive advantage for your business in the organic search channel. Think about it. If a customer is scanning the search results page and sees your blue link enhanced by ratings, reviews, product information, and pricing and the next link for your competitor is barren, which one are they more likely to click into? Those rich results increase click-through-rates to your website and ultimately drive more business to your website. 

What information should be included?

E-Commerce schema encompasses a number of structured data markup types including product, ratings and reviews, pricing, availability, and business information like logo, name, address, and description among other elements. You want to be exhaustive in accounting for all of this information and including it in your markup to secure Google’s understanding of your website and qualify for as many rich results in search as possible.

What are some E-Commerce schema examples?

SAP, an enterprise software company that manages business operations and customer relations, relies on Huckabuy’s structured data software to generate E-Commerce-based rich results in organic search. Shown to the right are ratings and reviews for their Apps which appear directly and prominently on the search results page.

Pluralsight, an online education company, relies on Huckabuy’s structured data software to generate E-Commerce-based rich results in organic search. Shown to the right are pricing and availability information for their products which appear directly and prominently on the search results page.

Pluralsight Pricing Markup

How do I add E-Commerce schema to my website?

 

Adding schema markup, also referred to as structured data markup, to your website is a time-consuming and resource-intensive project. If you are looking for a fully-automated solution, check out Huckabuy’s automated structured data software.

Contact Huckabuy today.

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