Event Rich Results

Adding structured data for events allows ease in finding and attending events through Google Search. 

The rich results that are eligible through structured data create a more interactive and engaging experience for searches/users and can greatly impact the discovery and conversion for your event. If your organization utilizes a third party site to publish events then you will want to ensure that site it implementing structured data for rich results. If you publish events on your own website then Huckabuy will be able to implement the Event markup on your site. Event rich results implemented by our customers have seen tremendous organic performance and large growth in conversions. 

Video Title: How to Get Event Rich Results

What does your webpage need?

There are a few types of events that can have markup implemented, including a standard event that occurs at a physical location, an online event such as a webinar, or a mixed online and offline event. All of the aforementioned events require the same properties included on the page just in different applicable formats. 

Required Properties

Recommended Properties

For full documentation on Event structured data visit: https://developers.google.com/search/docs/datatypes/event