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About Us

A Different Kind Of Company

Huckabuy is the brainchild of Geoff Atkinson, the former Senior Vice President of Marketing and Analytics at Of all the things Geoff did at Overstock, SEO always had a special place in his heart. The return on investment for SEO was far beyond any channel. After Overstock, Geoff applied his learnings to build a product that could share his unique intellectual property at scale with companies of any size, all over the world.

A Different Approach To SEO

The problem hasn’t changed much since Geoff’s run at Overstock. SEO is still fundamentally a technical issue, and agencies and consultants continue to miss the mark on what moves the needle most in this channel. 

What has changed is Google’s publicity about the solutions. They’ve been clear about what they want from a technical SEO standpoint: structured data for everyone and dynamic rendering for sites that Search Bots have difficulty crawling and indexing. 

Agencies and consultants aren’t embracing these initiatives because they lack the technical chops to build products and services around them. This industry gap has created an opportunity for Huckabuy — because if you aren’t listening to Google, you are doing it wrong.

 We believe it is critical to fall in line with these initiatives and to be prepared to implement whatever Google endorses next. It’s the foundation not just for sound technical SEO, but for SEO in general.

A Different Approach To Software

Google moves at a rapid pace, constantly improving its algorithms. The problem with most search engine optimizers is they are purely reactionary – chasing after updates and making changes based on guessing and checking. Huckabuy is committed to a proactive approach, watching Google’s trajectory and planning ahead for the future. Huckabuy has thousands of conversations with Google each day (through structured data) so we know when things change. We react in real-time by altering your website’s structured data based on our findings.

A Different Location

We are located in beautiful Park City, Utah and find that to be an advantage. Clients like to visit us! Our team is comprised of outdoor enthusiasts who have a passion for building groundbreaking products when they’re indoors.

A Different Kind Of Name

Huckabuy is named after Geoff Atkinson’s nephew, Huck.

While Geoff was creating our first product, he went to visit family in Boston. While he was sitting on his sister’s couch, searching for a name to call his new company, Huck walked in, and his mother called him “Huckabuy,” a nickname she often used. 

A lightbulb went off for Geoff, who purchased the domain immediately. After extensive market research and a slew of other proposed names, it was clear that Huckabuy was a fan favorite.

A Different Board

Geoff Atkinson

Founder & CEO

Geoff has made an appearance on several Marketing, SEO, and Business Podcasts where he shares his expert knowledge about the SEO and marketing industries, gives practical advice and shares his own personal career journey. To see a list of podcasts he has appeared on, check out our SEO Podcasts page.

You can also learn more about Geoff by visiting our Geoff Atkinson page, or by connecting with him on LinkedIn.

Robson Grieve

Board Member

In addition to serving on Huckabuy’s board, Robson serves as the Chief Marketing Officer for Out Systems where he is responsible for creating and advancing the company’s marketing strategy and strengthening their market recognition to accelerate revenue growth. He brings deep experience with SaaS business models and in partnering with public cloud leaders.

In his 20+ year career, Robson has held senior positions across all aspects of marketing, most recently as CMO at Pure Storage. Prior to that, he was the Senior Vice President and CMO at Citrix as well as Executive Vice President of Global Marketing and Customer Experience at Concur, which was acquired by SAP in 2014.

Diogo Myrrha

Board Member

Click here to find Diogo on LinkedIn.

Huckabuy Software

Your website’s most important visitor is the Google Search Bot. At Huckabuy, we are constantly monitoring the landscape to create software solutions that deliver Google’s Perfect World and improve your organic search results. 

Huckabuy Structured data is the authoritative vocabulary that makes your website easier for search engines to understand. Huckabuy’s Automated Structured Data software provides continuous and effective optimization of your website through world-class markup in the JSON-LD format. No ongoing development is required by your staff. Search Bots reward this markup by qualifying content for increased visibility and rich results in search.

Huckabuy Dynamic Rendering allows businesses with rapidly changing content and javascript features to present an unaffected, customer-facing website and an alternative, pre-rendered website for Search Bots. Huckabuy Cloud software harnesses this technology by converting complex web pages into flat HTML and hosting them in a caching layer with structured data markup, so Search Bots can access, crawl, and understand content faster than ever before.

Huckabuy Page Speed helps businesses improve their Google Lighthouse scores 15-30 points site-wide without having to pull in development resources. As a result, visitors bounce less, convert more, and generally experience less friction while transacting on site.

Frequently Asked Questions

What does an SEO company do?​

It grows your organic search channel presence with technical, on-page, and off-page solutions to ensure your website contributes to the businesses’ bottom line. 

What are the benefits of using an SEO company?​

A good company differentiates your marketing from the competition, gets you discovered in new and target markets, generates more qualified leads for your business, and increases sales and revenue. 

What services should an SEO company provide?​

A good SEO company is aligned with Google and provides a combination of technical solutions like structured data markup and dynamic rendering, and traditional services from SEO Specialists like strategic keyword research.

Should you hire an SEO company?​

Yes, your business should hire a company if it does not have the expertise or resources to handle SEO in-house, and you prefer to focus more time and energy on core competencies.