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About Us

Huckabuy is a Web Performance and SEO Software company


Our software improves your search results, drives more organic traffic, and makes your website faster.

A Proactive Approach to Software



Google moves at a rapid pace, constantly improving its algorithms. The problem with most search engine optimizers is they are purely reactionary — chasing after updates and making changes based on guessing and checking. Huckabuy is committed to a proactive approach, watching Google’s trajectory and planning ahead for the future. Huckabuy has thousands of conversations with Google each day (through structured data) so we know when things change. We react in real-time by altering your website’s structured data based on our findings.



Our Story



Huckabuy is the brainchild of Geoff Atkinson, the former Senior Vice President of Marketing and Analytics at Overstock.com. Of all the things Geoff did at Overstock, SEO always had a special place in his heart. The return on investment for SEO was far beyond any channel. After Overstock, Geoff applied his learnings to build a product that could share his unique intellectual property at scale with companies of any size, all over the world.

The problem hasn’t changed much since Geoff’s run at Overstock — SEO is still fundamentally a technical issue. What has changed is Google’s publicity about the solutions. Google’s been clear about what they want from a technical SEO standpoint: structured data and fast page speed for everyone and dynamic rendering for large or Javascript-heavy sites (sites that Search Bots have difficulty crawling and indexing.)

We believe it is critical to fall in line with these initiatives and to be prepared to implement whatever Google endorses next. It’s the foundation not just for sound technical SEO, but for SEO in general.

A different location


We are located in beautiful Park City, Utah and find that to be an advantage. Customers like to visit us! Our team is comprised of outdoor enthusiasts who have a passion for building groundbreaking products when they’re indoors.

Where does the "Huckabuy" name come from?



Huckabuy is named after Geoff Atkinson’s nephew, Huck. While Geoff was creating our first product, he went to visit family in Boston. While he was sitting on his sister’s couch, searching for a name to call his new company, Huck walked in, and his mother called him “Huckabuy,” a nickname she often used.

A lightbulb went off for Geoff, who purchased the domain huckabuy.com immediately. After extensive market research and a slew of other proposed names, it was clear that Huckabuy was a fan favorite.

A different board



Geoff Atkinson

Founder & CEO

Follow Geoff on LinkedIn


Prior to Huckabuy, Geoff was the Senior Vice President of Marketing and Analytics at Overstock. At Overstock, he developed expertise in SEO and managed everything from pricing algorithms, to content generation, to buying rain jackets in New York City’s garment district. In 2007, he was named on Advertising Age’s “Top 40 Under 40” list. Geoff now lives with his wife in Park City, Utah where he loves to ski, bike, play golf, and throw tennis balls for his dogs, James and June.



Robson Grieve

Board Member


In addition to serving on Huckabuy’s board, Robson serves as the Chief Marketing Officer for Out Systems where he is responsible for creating and advancing the company’s marketing strategy and strengthening their market recognition to accelerate revenue growth. He brings deep experience with SaaS business models and in partnering with public cloud leaders.

In his 20+ year career, Robson has held senior positions across all aspects of marketing, most recently as CMO at Pure Storage. Prior to that, he was the Senior Vice President and CMO at Citrix as well as Executive Vice President of Global Marketing and Customer Experience at Concur, which was acquired by SAP in 2014.



Diogo Myrrha

Board Member


Diogo is a Founder and General Partner at Album VC. Prior to venture investing, Diogo joined the founding team at Braven, a startup bent on making “the world’s most talented speakers.” An immigrant, this was his first job offer and off-campus job. Startup-pace stretched him like never before and Braven successfully exited to Incipio in 2013. He then cofounded another Consumer Electronic company which we sold after 9 months and have been investing since.

Huckabuy Cloud Software

Huckabuy Cloud

Huckabuy Cloud loads websites faster, improves search results, and increases organic traffic.

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Page Speed Software

Users and robots leave slow sites too soon. Improve your page speed to increase revenue and rankings. Every millisecond counts.

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Organic results are more competitive than ever. Make the best impression in search with our software.

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Dynamic Rendeirng Software

Google misses a lot of your content. Make it easy for their search bots to crawl, render, and index your site.

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