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Users and robots demand fast page speed. Google’s own case study data stresses the importance of improved speeds for SEO and conversion rates.
Our software improves your site performance score by 15-30 points.
The Page Speed dashboard offers more than a dozen controls so you can fine tune your site based on its specific needs.
Page load time is important both for user experience and for search engine bots. Improved load times provide different benefits for users and bots.
From a user standpoint, page speed and overall web performance enhances the user experience and is associated with
benefits that are connected to improvements in user experience.
Key benefits: Faster pages have greater engagement, increased conversion rates, and generate more revenue.
According to a Google Survey, page speed is the single most important factor in user experience. So, if we look at the results, you’ll see that speed/load time topped other things we often think to be important to user experience “How easy it is to find things on the site” and “website design,” by a considerable amount.
Because speed is so important to user experience, it also has a significant impact on business. Users do not want to wait around for slow websites.
Users that bounce don’t convert which means a loss of potential revenue for your business.
From a technical SEO standpoint, faster page speed means that a search engine crawler is able to load and crawl a page faster. That means search engines have more time to crawl more URLs, effectively use crawl budget, and ultimately index more content. Key benefits: Faster pages have lower partial indexing problems and a higher chance of being indexed and ranked in Google search. We’ll get more into how increases in page speed can benefit SEO and content marketing efforts further down the page.
We now know why we care about page speed: It heavily impacts user experience, search bots, and overall business. But how exactly do we define page speed? Page speed is a measurement of how long it takes for a web page’s content to load, and can be determined by averaging several metrics in the load experience. Site speed is the page speed for a sample of page views on a site.
W3C defines load time in the following way:
Page Speed Metrics
If you want to view these metrics for your own site, you can run a report with Google Lighthouse. Google lighthouse utilizes its user data from thousands of users to determine how fast your page is reaching each of these milestones in load time for the average user. Basically, Google takes the data on load time and then the number they will report back to you is the average from the range of times it took to load your website across several browsers. Because of this, your web performance could appear to be a little bit better — or a little worse — than the Google Lighthouse report indicates for any given user.
Beyond 2 seconds is extremely slow and will significantly influence page performance. It will also deter users from using the page or getting any information from that page. QUOTE: “You don’t want to frustrate your user, and we as a search engine don’t want to have users frustrated. So for us, it makes sense to consider fast websites as a little more helpful to users than very slow” — Google If you look at your Google Lighthouse Report, you’ll see a bunch of circles colored red, yellow, or green. Your overall performance score should be at least in the yellow. Below, we’ve listed the breakdown of the exact speed thresholds you need to hit for the metrics we listed above, according to Google.
Google made page speed an SEO ranking factor to ensure that the Google Search Engine is delivering their users the best results.
In 2021, Google plans to deploy yet another Google algorithm update focused on prioritizing fast websites in search results.
This new update — also called the Page Experience Update — will focus on three specific page metrics associated with how a user experiences website performance and page speed. These three metrics are called the Core Web Vitals. They include largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS). Click here to learn more about the Core Web Vitals and the 2021 Google Algorithm Update.
There are many factors at play when considering page speed and website performance. Some things that can affect page speed include:
Low time works in the following sequence:
Although we recommend first using Huckabuy Page Speed and Dynamic Rendering software to quickly and easily automate web performance optimization, there are several things you can do to manually improve your load time. Here is a shortlist of different things you can fix that may be contributing to slower load times.
First and foremost you need to remember that page speed is not just a technical problem. Page speed is a business problem. In order to get executive-level buy-in for page speed improvements, you'll want to explain the impact of website performance on user experience and SEO. If a page doesn't load in 3 seconds, users will leave your site. Fast website speed is vital to a quality user experience. For SEO, load time plays a large role in determining how well Google is able to crawl your website. Case studies from Google and elsewhere prove the significance of page speed to user experience and how that ties into conversions. In fact, Google research shows that users are 24% less likely to abandon page loads when websites are within their recommended speed thresholds. Remember:
Load time has a significant impact on how Google crawls your site and the quality of a user's experience. This means that increasing your page speed and overall site speed will result in measurable, positive outcomes for both SEO and conversions. Here are some of the benefits of an improved page speed:
Page speed is a measurement of how long it takes for a web page’s content to load. There are two types of speed that can be referenced; either page speed which measures the time a page takes to fully display content or time to first byte which is the amount of time it takes for a browser to get the first byte of information from a server.
Page speed is a direct ranking factor for SEO. Beginning in 2010, Google announced that page speed on desktop devices would be a ranking factor. Fast to July of 2018, Google announced that page speed would be a ranking factor for mobile devices (correlating to their mobile first indexing initiative) and that the algorithm would roll out for all users. In May of 2020, Google announced that they will be releasing a core algorithm update focused on making page experience (user experience) a ranking factor. Google will announce the roll out of this change six months in advance for webmasters to prepare for, which implies it is going to be a big one. Now more than ever, with page speed being a direct ranking factor that will be part of a larger initiative in 2021, it is crucial to prioritize and optimize site speed as best as possible.
Google utilizes Page Speed Insights, Lighthouse, and Chrome User Experience Tools to understand a page’s/website’s speed. These tools generate a relative score for page speed and are available to webmasters to better understand the data collected from their site. They are useful tools to take recommendations on how to improve page speed as reported by Google.
The benefits include better ranking in the SERPS, improved bot crawling experience (influenced by load times), lower bounce rates, higher conversion rates, and better user experience.
You can improve page speed by enabling file compression, reducing redirects, removing render blocking resources, and optimizing images. You can also use Huckabuy’s page speed product — the first software product to increase your page speed performance score by 15-30 points.