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Geoff Atkinson

Founder and CEO of Huckabuy

Geoff Atkinson

Prior to Huckabuy, Geoff was the Senior Vice President of Marketing and Analytics at Overstock. At Overstock, he developed expertise in SEO and managed everything from pricing algorithms to content generation, to buying rain jackets in New York City’s garment district. In 2007, he was named on Advertising Age’s “Top 40 Under 40” list. Geoff now lives with his wife in Park City, Utah where he loves to ski, bike, play golf, and throw tennis balls for his dogs, James and June.

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Geoff's SEO Experience



The organic search channel was a huge priority during Geoff’s time at Overstock. They were competing against the likes of Amazon and the stakes were incredibly high. After a year or so of disappointing results and critical time wasted working with agencies and consultants, they brought efforts in-house.

The first time Geoff heard about SEO, he remembers thinking, “Wow. You can just make technical changes to your site so that Google can understand it better, and then you get all of this free traffic? That sounds too good to be true.” But lo and behold, if you give Google what they want, they’ll send you a lot of traffic.

Geoff and his team did research and concluded that SEO was fundamentally a technical problem revolving around how well websites communicate with Google’s Search Bots. Armed with this thesis, they developed a strategy and deployed tactics like structured data markup that grew Overstock’s SEO channel from $0 to $300 million in a few short years, and, in the process, shaped the entire company’s strategy. It was a great run. After spending seven years at Overstock, Geoff realized he had an opportunity to improve the SEO industry as a whole and help large and small businesses in virtually every vertical achieve their own success. And that’s when he started Huckabuy.

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Podcasts Geoff's been on



Geoff Atkinson

Search talk live podcast: “seo in google’s perfect world”


In this episode, Robert O’haver, Matt Weber, and Geoff talk technical SEO. Geoff answers what google really wants out of your website, and how you can optimize your site for both users and google.

Geoff Atkinson

brands that podcast


geoff and erik jacobson talk about how huckabuy has leveraged podcasting to gain backlinks, build domain authority, and gain customers. geoff also gives seo tips, and talks about the future of voice search and how to use structured data to have audio content indexed.

Geoff Atkinson

search engine journal show: “the importance of dynamic rendering”


In this episode, Brent Csutorus and Geoff talk about the technical SEO topic of dynamic rendering. They cover everything you need to know — what it is, whether you need to use it or not, and how it can help your digital marketing efforts.

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