In order to ensure the sitelinks feature is displaying the appropriate links for your site we’ve put together the following recommendations. While this process used to be as simple as demoting wrongly displayed links Google has since removed that functionality and now determines sitelinks by requiring sites to follow a set of best practices. Once these best practices are followed user behavior (such as time spent on a page, how often it’s accessed, etc.) will be a major factor in which pages appear in sitelinks.

How Sitelinks Labels Are Determined

How to Get Desired Pages to Display in Sitelinks