WHAT IS PAGE SPEED?
Broadly speaking, page speed refers to the time it takes to download and display the entire content of a page in the web browser, typically measured in seconds. No metric can fully capture the experience of page speed because the loading of a page is not a single moment in time. There are multiple moments (and corresponding metrics) in the loading process that influence user perceptions
WHY DOES PAGE SPEED MATTER FOR SEO?
Page speed matters for SEO because it’s a Google search ranking factor on mobile and desktop devices. It will become even more important in the summer of 2021 when Google rolls out the “Core Web Vitals” update, which adds new user experience ranking factors to its algorithm as well.
HOW DOES GOOGLE MEASURE PAGE SPEED?
Google measures page speed based on a variety of metrics using lab data from the Google Lighthouse report and field data from the Chrome User Experience report.
WHAT ARE THE BENEFITS OF IMPROVED PAGE SPEED?
From a user standpoint, improving your page speed has been shown to reduce bounce rates, increase the length of site sessions and number of page views, improve conversion rates, and increase revenue. From a search engine standpoint, improving your page speed has been shown to help Google discover and index more new and updated content from your website in a given crawling session.
HOW DO YOU IMPROVE PAGE SPEED?
Start by plugging your website into Google tools and reports like Pagespeed Insights and Lighthouse to see the improvements you need to make and the associated suggestions for how to make them. Google does a good job of leading you to page speed best practices in these tools and reports. If you wish to optimize the entire process, consider using a software solution like Huckabuy Page Speed.