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Page Speed

What is page speed?

Page speed is a measurement of how long it takes for a web page’s content to load. There are two types of speed that can be referenced; either page speed which measures the time a page takes to fully display content or time to first byte which is the amount of time it takes for a browser to get the first byte of information from a server.

Google’s Page Speed algorithm update & SEO

Beginning in 2010 Google announced that page speed on desktop devices would be a ranking factor of SEO. Fast track to July of 2018 when Google announced that page speed would be a ranking factor for mobile devices (correlating to their mobile first indexing initiative) and that the algorithm would roll out for all users. Jump to two year later, in May of 2020, Google announces that they will be releasing a core algorithm update focused on making page experience (user experience) a ranking factor, that once again incorporates the importance of page speed. Google will announce the roll out of this change six months in advance for webmasters to prepare for, which implies it is going to be a BIG one.

Now more than ever, with page speed being a direct ranking factor that will be part of a larger initiative in 2021, it is CRUCIAL to prioritize and optimize site speed as best as possible.

How does Google determine site speed

Google utilizes Page Speed Insights, Lighthouse, and Chrome User Experience Tools to understand a page’s/website’s speed. These tools generate a relative score for page speed and are available to webmasters to better understand the data collected from their site. They are useful tools to take recommendations on how to improve page speed as reported by Google.

Benefits of improved Site Speed

How to improve site speed

Frequently Asked Questions

  • Page speed refers to the time it takes for a web page's content to load. It can be measured in two ways: page speed, which is the time for a page to fully display content, and time to first byte, which is the time it takes for a browser to receive the first byte of information from a server.

  • Google started considering page speed as a ranking factor for desktop devices in 2010. In July 2018, they expanded it to mobile devices as part of their mobile-first indexing initiative. In May 2020, Google announced a core algorithm update focusing on page experience (user experience), once again emphasizing the importance of page speed. This update will likely have significant implications for SEO rankings.

  • Google uses tools like Page Speed Insights, Lighthouse, and Chrome User Experience Tools to assess a page's or website's speed. These tools generate a relative score for page speed and provide webmasters with insights and recommendations to improve page speed.

  • Improving site speed can have several benefits, including: Better ranking in the search engine results pages (SERPs) Improved bot crawling experience (influenced by load times) Lower bounce rates (higher likelihood of visitors staying on the site) Higher conversion rates (better chances of turning visitors into customers or leads) Enhanced user experience, leading to increased user satisfaction.

  • There are various ways to improve site speed, including: Enabling file compression to reduce the size of files transmitted from the server to the browser. Minimizing redirects, which can slow down page loading times. Removing render-blocking resources that prevent pages from loading quickly. Optimizing images to reduce their size without sacrificing quality. Utilizing Huckabuy's Page Speed software, which likely offers additional tools and optimizations to enhance page speed further.