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What is a Competitor Keyword Gap?

An audit of the keywords that a domain’s competitors rank for and the domain does not. This audit helps to understand competitor’s keyword strategies and opportunities to improve and focus your efforsts.

What is included in this deliverable?

This deliverable is provided in either a pdf or spreadsheet format and includes the details of ranking keyword overlap, unique keywords, keywords that your domain doesn’t rank for but your competitors do.

What is needed to conduct this deliverable and when will this deliverable be received?

This deliverable requires a list of three (3) competitor domains from you prior to the Support Engineer team beginning the deliverable. It takes approximately four (4) hours for one of our Support Engineers to conduct this audit and the completed deliverable can be expected within two business weeks after requested.

Frequently Asked Questions

  • A Competitor Keyword Gap is an audit that identifies the keywords for which your domain's competitors rank, but your domain does not. This analysis helps you understand your competitors' keyword strategies and presents opportunities to improve and focus your SEO efforts.

  • The deliverable is provided in either a PDF or spreadsheet format and includes details about the ranking keyword overlap, unique keywords, and keywords that your domain doesn't rank for but your competitors do. This information allows you to assess the gaps in your keyword targeting compared to your competitors.

  • By identifying the keywords your competitors are ranking for and your domain is not, you gain insights into their keyword selection and targeting. This analysis helps you discover untapped keyword opportunities and areas where you can focus your SEO efforts to improve your search rankings and organic traffic.

  • To conduct this deliverable, you need to provide a list of three (3) competitor domains. Once you have provided this information, our Support Engineering team will spend approximately four (4) hours conducting the audit. You can expect to receive the completed deliverable within two business weeks after making the request.

  • After receiving the audit, you can use the information on keyword gaps to refine your keyword targeting strategy. Identify relevant and valuable keywords that your competitors are ranking for but you are not and incorporate them into your content and optimization efforts. Focusing on these opportunities can lead to increased visibility and organic traffic for your domain.