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Schema Object Types & Google’s Rich Result Types

Schema.org’s Vocabulary

Schema.org’s vocabulary currently (early June 2020) consists of 829 object types, 1,351 properties, and 339 Enumeration values; each object type is categorized in a hierarchy with various properties associated with the object type. New schemas are being created all the time with the goal of creating the most detailed and descriptive vocabulary.

As there are too many schema object types and properties to list and potential to create, Huckabuy’s software focuses on implementing the most impactful and robust schema objects, specific to a website, through its automated structured data markup .

Google’s Rich Result Object Types

Listed below are all the object types that Google deems eligible for features and enhancements ( aka Rich Results ) in Google SERPs. The features and enhancements populating in the SERPs will differ depending on the object type and its included properties (data attributes).

Frequently Asked Questions

  • Schema.org's vocabulary is a collection of object types, properties, and Enumeration values used to create detailed and descriptive vocabularies. As of early June 2020, it consists of 829 object types, 1,351 properties, and 339 Enumeration values.

  • New schemas are created regularly with the aim of creating the most detailed and descriptive vocabulary. Huckabuy’s software focuses on implementing the most impactful and robust schema objects, specific to a website, through its automated structured data markup.

  • Google's Rich Result Object Types are the object types that Google deems eligible for features and enhancements, also known as Rich Results, in Google SERPs. These features and enhancements vary depending on the object type and its included properties.

  • The object types in Google's Rich Results are used to populate features and enhancements in the SERPs. The specific features and enhancements that appear will depend on the object type and its included properties.

  • Some examples of Google's Rich Result Object Types include Article, Book, Breadcrumb, Course, Critic Review, Dataset, Employer Aggregate Rating, Event, Fact Check, FAQ, and many more.

  • Huckabuy’s software is used for implementing the most impactful and robust schema objects, specific to a website, through its automated structured data markup. This helps in creating detailed and descriptive vocabularies.

  • The properties associated with the object type are significant as they determine the features and enhancements that will populate in the SERPs. Different object types will have different properties, leading to variations in the features and enhancements displayed.

  • Enumeration values are part of Schema.org's vocabulary and they play a role in categorizing each object type in a hierarchy. They contribute to the creation of detailed and descriptive vocabularies.

  • The goal of creating new schemas is to develop the most detailed and descriptive vocabulary possible. This helps in better structuring and understanding of data on the web.

  • 'Rich Results' in Google SERPs refers to the features and enhancements that are eligible to appear depending on the object type and its included properties. These can include a variety of elements such as reviews, images, ratings, and more.