Audio SEO — or, Search Engine Optimization — is a technique used to help audio-specific content rank for search terms on Google. The goal is to get audio content to show up on Google’s first SERP (Search Engine Results Page) for particular keywords.

Podcast SEO is a subcategory of audio SEO. It’s the type of audio you use to rank for search terms. You could otherwise use a webinar or an audiogram, but they likely won’t work as well as a podcast. That’s because Google now features a Podcasts section on its SERPs.

Starting a podcast will help your rankings and organic search traffic. Google has made it even easier for podcasts and their episodes to appear on its SERPs.

Make a podcast website or page Optimize your show's description Syndicate to Google Podcasts Plan your episodes around keywords Make shorter episodes Optimize episode titles Optimize show notes Write blog posts based on episodes Use social media to promote your podcast Find guests to share your show