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SEO Podcasts

Keep up with the latest SEO trends via podcast
Are you looking for a more convenient way to keep up with the latest trends in SEO, B2B Marketing, and SaaS business strategies? Check out our some of the podcasts library of Huckabuy appearances. They are full of insights to help businesses grow their organic search channel quickly and at scale. Huckabuy is your source on structured data, rich results, and all things SEO

Podcast Episodes and Articles

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    Voices of Search
    Ben Shapiro and Geoff Atkinson on the Voices of Search Podcast, Episode 2
    Podcast Description
    Geoff Atkinson, Founder and CEO of Huckabuy, talks about how AI is going to impact the future of SEO. Podcasting is a rapidly growing...
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    Voices of Search
    Ben Shapiro and Geoff Atkinson on the Voices of Search Podcast, Episode 1
    Podcast Description
    Geoff Atkinson, Founder and CEO of Huckabuy, talks about how AI is going to impact the future of SEO. Artificial intelligence is making content...
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    Voices of Search
    Jeremy Moser, CEO of uSERP, talks about the benefits of link building. While SEO tactics continue to evolve, link building has stood the test of time. Link building plays a crucial role in establishing expertise and credibility in a specific subject matter.
    Podcast Description
    Geoff Atkinson and Jeremy Moser on the Voices of Search Podcast, Episode 3
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    Voices of Search
    Jeremy Moser talks about SEO strategies for startups. For SEO beginners in the startup world, there is a common misconception that driving meaningful traffic to their websites will require a significant amount of time. However, the timeline is often shorter than anticipated.
    Podcast Description
    Geoff Atkinson and Jeremy Moser on the Voices of Search Podcast, Episode 2
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    Voices of Search
    Jeremy Moser, CEO of uSERP, talks about link building in 2023 and beyond. If the December 2022 link spam update is any indication, link building is still crucial and may be even more important than before. However, traditional link-building tactics have lost their effectiveness.
    Podcast Description
    Geoff Atkinson and Jeremy Moser on the Voices of Search Podcast, Episode 1
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    Voices of Search
    Brenton Thomas, Founder of Twibi, talks about the organic content marketing mistakes every business is making. There are several common, avoidable mistakes that can hinder the organic growth potential of a website. Understanding and addressing these mistakes is crucial to ensure
    Podcast Description
    Geoff Atkinson and Brenton Thomas on the Voices of Search Podcast, Episode 3
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    Voices of Search
    Brenton Thomas, Founder of Twibi, explores the difference between short-term and long-term marketing strategies. Paid ads deliver instant visibility while SEO is a longer-term strategy that requires time and effort. However, ​by utilizing both approaches simultaneously, businesse
    Podcast Description
    Geoff Atkinson and Brenton Thomas on the Voices of Search Podcast, Episode 2
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    Voices of Search
    Brenton Thomas, Founder of Twibi, talks about how to migrate from Universal Analytics to Google Analytics. As of July 1st, 2023, Universal Analytics will no longer collect data, and users will need to switch over to Google Analytics 4. To ensure the process is as seamless as poss
    Podcast Description
    Geoff Atkinson and Brenton Thomas on the Voices of Search Podcast, Episode 1
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    Voices of Search
    Joey Randazzo, Owner of SEO Growth Partners, talks about the importance of Google reviews as a ranking factor and how they influence a business's online presence. Reviews provide social proof of a business's quality, reliability, and customer satisfaction. While positive reviews
    Podcast Description
    Geoff Atkinson and Joey Randazzo on the Voices of Search Podcast, Episode 2
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    Voices of Search
    Joey Randazzo, Owner of SEO Growth Partners, talks about defining SEO goals and success. SEO clients and stakeholders may not always have a clear understanding of the goals of SEO. As an SEO professional, part of your role is educating and guiding them in defining their SEO goals
    Podcast Description
    Geoff Atkinson and Joey Randazzo on the Voices of Search Podcast, Episode 1
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    Voices of Search
    Scott Swanson, VP of Demand Generation at iSpot.tv, outlines his experiences from submarines to SEO. Military service can offer a valuable foundation of skills, experience, and connections that can be applied to the business world. While it's not a guarantee of success, many indi
    Podcast Description
    Geoff Atkinson and Scott Swanson on the Voices of Search Podcast, Part 2
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    Voices of Search
    Scott Swanson, VP of Demand Generation at iSpot.tv, talks about how to create hypergrowth at an already successful SaaS business, iSpot.tv, through search. Achieving hypergrowth for successful SaaS businesses through search is challenging, especially against major players like Yo
    Podcast Description
    Geoff Atkinson and Scott Swanson on the Voices of Search Podcast, Part 1
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    Voices of Search
    Geoff Atkinson, Founder and CEO of Huckabuy, talks about technical SEO and the strategy behind it. SEO has traditionally been viewed as a performance marketing channel, focused on driving direct sales and conversions. Instead of solely relying on traditional marketing channels li
    Podcast Description
    Geoff Atkinson and Ben Shapiro on the Voices of Search Podcast, Part 2
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    Voices of Search
    Geoff Atkinson, Founder and CEO of Huckabuy, talks about technical SEO and the strategy behind it. HTTP 103 is a recent protocol for web page loading that prioritizes the content that matters to the user, allowing for faster perceived page load time. Its implementation requires t
    Podcast Description
    Geoff Atkinson and Ben Shapiro on the Voices of Search Podcast, Part 1
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    Voices of Search
    Jason Lax, SEO Global Lead at SAP, explores enterprise SEO. As AI and natural language processing continue to advance, the possibilities for enterprise SEO are expanding rapidly. The emergence of ChatGPT has opened up new opportunities for enterprises to enhance their digital pre
    Podcast Description
    Geoff Atkinson and Jason Lax on the Voices of Search Podcast, Part 2
  • Voices of Search
    Jason Lax, SEO Global Lead at SAP, explores enterprise SEO. Collaboration and success across a large organization can be challenging, but it's crucial for companies to thrive in today's fast-paced business world. By leveraging technology, embracing change, and providing easy acce
    Podcast Description
    Geoff Atkinson and Jason Lax on the Voices of Search Podcast, Part 1
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    Voices of Search
    Geoff Atkinson, Founder and CEO of Huckabuy, looks into how Google's speed update will impact your website. To ensure that your website is performing well, it's important to regularly monitor your page speed and other important metrics related to your website's performance. Thank
    Podcast Description
    Ben Shapiro and Geoff Atkinson on the Voices of Search Podcast, Part 3
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    Voices of Search
    Geoff Atkinson, Founder and CEO of Huckabuy, looks into how Google's speed update will impact your website. Slow page speed often takes a while to be identified by companies as it usually goes unnoticed until it starts impacting results. While most immediately turn to their engin
    Podcast Description
    Geoff Atkinson and Ben Shapiro on the Voices of Search Podcast, Part 2
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    Voices of Search
    Geoff Atkinson, Founder and CEO of Huckabuy, looks into how Google's speed update will impact your website. Google's Page Experience update in 2022 indicates just how serious Google is about page speed and improving user experience. However, less than half of all websites are pas
    Podcast Description
    Geoff Atkinson and Ben Shapiro on the Voices of Search Podcast, Part 1
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    Voices of Search
    Josh Bachynski, Host of the SEO + AI Show, talks about the little-known story of Google's secret war to uphold its famous motto, ‘Don't be evil’. For many years, Google was seen as a champion of the small business owner, prioritizing quality content and relevance over advertising
    Podcast Description
    Geoff Atkinson and Josh Bachynski on the Voices of Search Podcast, part 2
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    Voices of Search
    Josh Bachynski, Host of the SEO + AI Show, talks about ethical concerns arising from Google's dominance in the tech industry. Artificial intelligence (AI) is rapidly transforming the way we live, work, and interact with technology. In the realm of search engines, Google's use of
    Podcast Description
    Geoff Atkinson and Josh Bachynski on the Voices of Search Podcast, Part 1
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    Voices of Search
    Geoff Atkinson and Dmitrii Kustov on the Voices of Search Podcast
    Podcast Description
    Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. At its core, search engine optimization is about optimizing a website to rank...
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    Voices of Search
    Geoff Atkinson and Dmitrii Kustov on the Voices of Search Podcast
    Podcast Description
    Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. Google's search ranking algorithms have evolved significantly in recent years, with a shift...
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    SaaS Club
    Geoff Atkinson and Omer Khan on the SaaS Club Podcast, Episode 219
    Podcast Description
    In this episode of the SaaS Club Podcast, you'll hear Huckabuy's Geoff Atkinson's story and how he went through three and a half years...
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    Growth TL;DR Podcast
    Geoff Atkinson, Kieran Flanagan, and Scott Tousley on the Growth TL;DR Podcast, Episode 89
    Podcast Description
    Google is one of the best channels for growth. But, it's also an ultra-competitive channel, one where you're competing with every other brand. It's...
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    Yours in Marketing Podcast
    Geoff Atkinson and Blake Emal on the Yours in Marketing Podcast
    Podcast Description
    On this week's episode, Blake Emal of the Yours in Marketing Podcast speaks with Geoff Atkinson, the Founder and CEO of Huckabuy, an SEO...
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    Renegade Thinkers Unite Podcast
    Geoff Atkinson and Drew Neisser on the Renegade Thinkers Unite Podcast, Episode 189
    Podcast Description
    Getting discovered on Google for specific keywords is hardly a new opportunity. Many marketers have been doing it successfully for years. But if for...
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    Secrets of Marketers Podcast
    Geoff Atkinson and Jeremy Blossom on the Secrets of Marketers Podcast
    Podcast Description
    Geoff Atkinson joins joins the Secrets of Marketers podcast to touch on his background in the industry, why the technical part of SEO is...
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    Digital Marketing Fastlane
    Geoff Atkinson and Kevin Urrutia on the Digital Marketing Fastlane Podcast
    Podcast Description
    Prior to Huckabuy, Geoff Atkinson was the Senior Vice President of Marketing and Analytics at Overstock.com. At Overstock, he developed expertise in SEO, and...
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    Search Engine Journal
    Geoff Atkinson and Brent Csutoras on the Search Engine Journal Show, Episode 189
    Podcast Description
    For episode 189 of The Search Engine Journal Show, Geoff Atkinson, Founder and CEO, Huckabuy, sits down with host Brent Csutoras. Atkinson talks about...
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    Search Talk Live
    Geoff Atkinson, Robert O'Haver, and Matt Weber on the Search Talk Live Podcast
    Podcast Description
    Geoff Atkinson joins the Search Talk Live Podcast to discuss how Search Engine Optimization and Search Engine Marketing best practices and building what Geoff...
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    Brands That Podcast
    Geoff Atkinson and Erik Jacobson on the Brands that Podcast podcast, Episode 12
    Podcast Description
    Geoff Atkinson joins the Brands that Podcast podcast to talk about how Huckabuy has leveraged podcasting to gain backlinks, build domain authority, and gain...
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    SEO is Dead and Other Lies
    Geoff Atkinson, Paul Warran, and Ryan Klein on the SEO is Dead and Other Lies Podcast, Episode 42
    Podcast Description
    Paul Warren and Ryan Klein discuss the importance of structured data and dynamic rendering in constructing your business' SEO strategy with special guest Geoff...
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    Growth Marketing Today
    Geoff Atkinson and Ramli John on the Growth Marketing Today Podcast, Episode 87
    Podcast Description
    How can a simple technical SEO fix increase organic traffic by 70% and the number of pages that rank in Google’s top 10 and...
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    DigitalRage.fm
    Geoff Atkinson and Jeff Byer on the Digital Rage Podcast, Episode 33
    Podcast Description
    Today Jeff Byer talks with Geoff Atkinson, Founder and CEO of Huckabuy. They talk dynamic rendering, automated schema markup, cloud serving dynamic renderers, and...
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    Ask Dennis Brown
    Geoff Atkinson and Dennis Brown on the Growth Experts Podcast, Episode 210
    Podcast Description
    Geoff Atkinson joins the Growth Experts Podcast to discuss SEO trends that will drive traffic, brand, and sales in 2020 and beyond.
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    Voices of Search Podcast
    Geoff Atkinson and Ben Shapiro on the Voices of Search Podcast
    Podcast Description
    Geoff Atkinson, Founder and CEO of Huckabuy, talks about structured data and how to deal with Google's algorithm. Black hat and unethical SEO tactics...
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    Voices of Search
    Geoff Atkinson and Ben Shapiro on the Voices of Search Podcast
    Podcast Description
    Geoff Atkinson, Founder and CEO of Huckabuy, talks about structured data and how to deal with Google's algorithm. Zero-click search numbers continue to rise...
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    The Page 2 Podcast
    Geoff Atkinson, Jacob Stoops, and Jeff Louella on the Page 2 Podcast, Episode 66
    Podcast Description
    In this week’s episode, the Page 2 Podcast talks with Geoff Atkinson, Founder & CEO of Huckabuy, an SEO platform focused on a technology-based...
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    Meat & Potatoes Podcast
    Geoff Atkinson and Njambi Wambui on the Meat & Potatoes Podcast, Episode 47
    Podcast Description
    In this episode, Geoff Atkinson Founder and CEO of Huckabuy, joins the Meat & Potatoes team. We learn about SEO and how Huckabuy makes...
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    Agents Of Change Conference
    Geoff Atkinson and Rich Brooks on the Agents of Change Podcast
    Podcast Description
    By now we’ve all learned that appeasing Google’s authoritative and ever changing algorithm will go a long way in helping us rank higher on...
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    Inbound Success Podcast
    Geoff Atkinson and Kathleen Booth on the Inbound Success Podcast, Episode 102
    Podcast Description
    This week on The Inbound Success Podcast, Huckabuy Founder Geoff Atkinson breaks down the topic of structured data markup, covering what it is, why...
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    eCommerce Marketing Podcast
    Geoff Atkinson and Arlen Robinson on the eCommerce Marketing Podcast
    Podcast Description
    In this episode of the eCommerce Marketing Podcast, Huckabuy CEO and Founder Geoff Atkinson sits down with host Arlen Robinson to discuss getting started...
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    B2B Word of Mouth Marketing Podcast
    Geoff Atkinson and Bill Bice on the B2B Word of Mouth Marketing Podcast, Episode 36
    Podcast Description
    Bill Bice is joined by Geoff Atkinson, Founder and CEO of Huckabuy, to discuss how to use SEO to drive actions on your website....
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    The Black Line Podcast
    Geoff Atkinson, Doug Davidoff, and Mike Donelly on The Black Line Between Sales & Marketing Podcast, Episode 53
    Podcast Description
    What is the future of SEO? Guest speaker Geoff Atkinson from Huckabuy discusses the opportunities and threats around SEO and what has changed over...
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    3 Marketers Walk Into a Podcast
    Geoff Atkinson and Robert Temple on 3 Marketers Walk Into a Podcast, Episode 99
    Podcast Description
    With Google handling more than 2 trillion searches per year, it’s no surprise that every marketer and business owner is fighting to get to...
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    The B2B Revenue Executive Experience
    Geoff Atkinson and Corey Cotten-Potter on the B2B Revenue Executive Experience Podcast
    Podcast Description
    What about Google’s perfect experience? Perhaps we should care equally about how easy it is for GoogleBot to crawl your website. That’s what Geoff...
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    Internet Marketing Podcast
    Geoff Atkinson and Sean Nichols on the Internet Marketing Podcast, Episode 506
    Podcast Description
    On today’s episode of the Internet Marketing Podcast, Andy is joined by Geoff Atkinson, founder & CEO at Huckabuy to talk about SEO in...
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    Inbound & Down Podcast
    Geoff Atkinson and Jon Sasala on the Inbound & Down Podcast, Episode 22
    Podcast Description
    On this episode of 'Inbound & Down,' host Jon Sasala chats with Huckabuy Founder and CEO Geoff Atkinson about how software can alleviate technical...
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    Working Without Pants Podcast
    Geoff Atkinson and Jake Jorgovan on the Working Without Pants Podcast, Episode 160
    Podcast Description
    Don't miss out on this episode of the Working Without Pants Podcast. Geoff Atkinson of Huckabuy has great advice for first-time entrepreneurs trying to...
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    SureOak Podcast
    Geoff Atkinson and Tom Casano on the Sure Oak Podcast
    Podcast Description
    Google has a perfect world, and if you want to see long-term success with your business, it’s time your website started living in it....
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    Bright Ideas
    Geoff Atkinson and Trent Dyrsmid on the Bright Ideas E-Commerce Podcast, Episode 309
    Podcast Description
    On the Bright Ideas podcast is Geoff Atkinson; founder of Huckabuy; a 5 year old SaaS company that is working on revolutionizing the world...
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    Social 3.0 Podcast
    Geoff Atkinson and Andy Lambert on the Social 3.0 Podcast, Episode 6
    Podcast Description
    In Episode 6 of Tools of the Trade, Host Andy Lambert chats with Geoff Atkinson, Founder and CEO of the SEO software company, Huckabuy....
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    The Corporate Escape
    Geoff Atkinson and Brett Trainor on the Corporate Escape Podcast, Episode 50
    Podcast Description
    Huckabuy CEO and founder Geoff Atkinson discusses how he was able to get his business “unstuck” after a very successful launch. He shares what...
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    Marketing Technology Unleashed
    Geoff Atkinson and Larry Goldman on the Marketing Technology Unleashed Podcast
    Podcast Description
    Geoff Atkinson, the CEO of Huckabuy, stops by to talk about modern SEO, how it has changed, and where it is going. Geoff gives...
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    The SaaS Marketing Show
    Geoff Atkinson and Dylan Hey on the SaaS Marketing Show
    Podcast Description
    In this episode Geoff Atkinson, Founder & CEO at Huckabuy, shares with us exactly how Huckabuy is driving incredible results for themselves and their...
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    SaaS Sessions Podcast
    Geoff Atkinson and Sunil Neurgaonkar on the SaaS Sessions Podcast
    Podcast Description
    In this episode, Geoff Atkinson, CEO of Huckabuy, discusses the importance of technical SEO and why it should matter to SaaS companies, taking a...
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    Cashing in on Content Marketing
    Amanda Milligan and Geoff Atkinson on the Cashing in on Content Marketing Podcast
    Podcast Description
    Geoff Atkinson, founder and CEO of Huckabuy, an SEO Software company, talks through how content marketers can get their content ranking higher in the...
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    The Biz Growth Podcast
    Geoff Atkinson and Cedric Potvin on the Biz Growth Podcast, Episode 27
    Podcast Description
    In this episode, Geoff Atkinson of Huckabuy tells us how B2B companies can improve their Search Engine Optimization efforts by using dynamic rendering and...
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    The Big Break Software Podcast
    George Wardman and Geoff Atkinson on the Big Break Software Podcast, Episode 22
    Podcast Description
    In this episode, Huckabuy’s Geoff Atkinson tells George Wardman about structured data in SEO. Join the conversation and figure out what you are doing...
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    Content Marketing Engineered Podcast
    Geoff Atkinson and Wendy Covey on the Content Marketing Engineered Podcast, Episode 29
    Podcast Description
    Geoff Atkinson sits down with Wendy Covey to discuss the important role technical SEO (page speed, structured data, and dynamic rendering) plays in search...
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    SaaS Story in the Making Podcast
    Geoff Atkinson and Matt Wolach on the SaaS Story in the Making Podcast, Episode 7
    Podcast Description
    Huckabuy CEO and Founder Geoff Atkinson discusses critical practices for SEO with podcast host Matt Wolach. The two highlight how to scale your SaaS...
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    Keep Optimising Marketing Podcast
    Chloe Thomas and Geoff Atkinson on the Keep Optimising Marketing Podcast, 8
    Podcast Description
    Host April Buencamino sits down with Huckabuy Founder and CEO Geoff Atkinson to cover all things dynamic rendering, including its relationship with SEO, UX,...
Frequently Asked Questions

  • Audio SEO — or, Search Engine Optimization — is a technique used to help audio-specific content rank for search terms on Google. The goal is to get audio content to show up on Google’s first SERP (Search Engine Results Page) for particular keywords.

  • Podcast SEO is a subcategory of audio SEO. It’s the type of audio you use to rank for search terms. You could otherwise use a webinar or an audiogram, but they likely won’t work as well as a podcast. That’s because Google now features a Podcasts section on its SERPs.

  • Starting a podcast will help your rankings and organic search traffic. Google has made it even easier for podcasts and their episodes to appear on its SERPs.

  • Make a podcast website or page Optimize your show's description Syndicate to Google Podcasts Plan your episodes around keywords Make shorter episodes Optimize episode titles Optimize show notes Write blog posts based on episodes Use social media to promote your podcast Find guests to share your show