A: It is a marketing solution that helps you manage, measure, and grow your businesses’ presence in organic search channels. A good platform pairs state-of-the-art software with world-class services to fully optimize content strategy and search engine optimization tactics. 

A: Stand-alone tools address specific tactics in isolation, like keyword research or link building. Furthermore, you need expertise, time, and resources to leverage them well. Platforms provide an integrated “big picture” for strategy and solutions. They are also more automated and frictionless, so you can delegate fewer resources and focus on core competencies instead.

A: They set you up for success in the organic search channel. A good platform defines your target market, investigates your competition, tracks organic rankings and visibility, optimizes content, and reports on insights from the field. The best platforms incorporate each of these elements through a combination of automated software, expert analysis, and data-driven recommendations from a Specialist team.