Logo Rich Results
Specify the image Google Search uses for your organization’s logo in Search results and in the Knowledge Graph. Google Search uses the markup in the use case example to recognize the image to use as the organization’s logo. This ensures that, when possible, the image appears in search results about the company. Markup like this is a strong signal to Google Search algorithms to show this image in Knowledge Graph displays.
What Your Site Needs:
Logo – URL of a logo that is representative of the organization
Additional image guidelines:
The image must be px, at minimum.
The image URL must be crawlable and indexable.
The image must be in .jpg, .png, .gif, or .svg format.
URL – The URL of the website associated with the logo