Breadcrumb Rich Results

Breadcrumb Rich Results

A breadcrumb trail on a page indicates the page’s position in the site hierarchy, and it may help users understand and explore a site effectively. A user can navigate all the way up in the site hierarchy, one level at a time, by starting from the last breadcrumb in the breadcrumb trail.

Breadcrumb Rich Results Example


Huckabuy’s software looks for specific HTML code in order to mark up the information on your page so it qualifies to show breadcrumbs in search results. 

What does your website need?

Most CMS platforms like WordPress or Shopify have breadcrumbs built-in and you simply need to enable them. If you have a custom-built site, here are more details on what is needed. 

  • Item – The URL to the webpage that represents the breadcrumb
  • Name – (Text) The title of the breadcrumb displayed for the user
  • Position – (Integer) The position of the breadcrumb in the breadcrumb trail. Position 1 signifies the beginning of the trail

*For full documentation on breadcrumb structured data visit: