Google has been obsessed with speed for over a decade. In that time, they’ve made it a mobile and desktop ranking factor. Now, they are tripling down on the importance of page speed with the roll out of the “Core Web Vitals” core algorithm update in June 2021.
Page speed transcends organic search because it impacts all marketing channels. Simply put, customers are obsessed with page speed too. There’s plenty of data out there that shows that faster sites convert more users and slower sites bounce more users.
This curated list of the latest page speed-related conversion rate and bounce rate statistics has all the information you need, and will be updated as more data becomes available..
Page Speed Conversion Rate Statistics
- 4.42%. Website conversion rates drop by an average of 4.42% for each additional second of load time between 0 and 5 seconds.
- 2.11%. Website conversion rates drop by an average of 2.11% with each additional second of loading time between 0 and 9 seconds.
- 0-2. The highest ecommerce conversion rates occur on pages with load times between 0 and 2 seconds.
- 2.4. Pages that loaded within 2.4 seconds had a 1.9% conversion rate.
- 3.3. Pages that loaded in 3.3 seconds had a .9% conversion rate.
- 5.7. Pages that loaded in 5.7 seconds had a .6% conversion rate.
- 2%. Walmart found that for every 1 second improvement in page load time, their conversion rate increased by 2%.
- 20%. For every second delay in mobile page load, conversions can fall by up to 20%.
- 7%. A 1 second delay in page load time can cause conversion rates to drop by 7%.
- 70%. 70% of consumers say page speed impacts their willingness to buy from an online retailer.
- 64%. 64% of shoppers who have trouble with site performance would simply purchase from a different online store.
- 10%. On average, consumers were 10% more willing to recommend a website if the load time was reduced from 13 to 10 seconds.
- 26%. On average, consumers were 26% more willing to recommend a website if the load time was reduced from 13 to 3 seconds.
Page Speed Bounce Rate Statistics
- 103%. A 2 second delay in page load time increases bounce rates by 103%.
- 53%. If a page takes longer than 3 seconds to load, 53% of mobile visitors will leave.
- 79%. 79% of shoppers who have trouble with site performance say they won’t return to the site to buy again.
- 32%. From a 1 to 3 second page load time, the probability of a bounce increases 32%.
- 90%. From a 1 to 5 second page load time, the probability of a bounce increases 90%.
- 106%. From a 1 to 6 second page load time, the probability of a bounce increases 106%.
- 123%. From a 1 to 10 second page load time, the probability of a bounce increases 123%.