HOST: BEN SHAPIRO
GUEST: GEOFF ATKINSON
Geoff Atkinson, Founder and CEO of Huckabuy, talks about structured data and how to deal with Google's algorithm. Zero-click search numbers continue to rise and Google shows no signs of stopping optimization for them. People want instant answers and optimizing your site to satisfy user search queries positions you for success in the world of zero-click searches. Today, Geoff discusses using structured data to qualify for enhanced search results.
Geoff talks about structured data and how to deal with Google's algorithm. Zero-click search numbers continue to rise and Google shows no signs of stopping optimization for them. People want instant answers and optimizing your site to satisfy user search queries positions you for success in the world of zero-click searches. Today, Geoff discusses using structured data to qualify for enhanced search results.
Huckabuys SEO solution handles all technical SEO elements that Google looks out for on a website. And this provides a lift to all your other SEO efforts.
Structured data helps Google to understand and rank your content better. It also powers voice search, and its used within Googles search result because structured data is authoritative.
Structured data elements can appear as enhanced search results in the SERPs. Common types include videos, images, FAQs, content carousels, etc.
You wont qualify for enhanced search results without structured data. Huckabuys automated solution looks for all structured data opportunities to keep your site qualified at all given times.
Ultimately, youre looking for opportunities that can be scaled and automated to drive rankings. So, you need a quality site with quality content and backlinks to be ranked by Google.
Huckabuy users are diverse, ranging from nonprofits to insurance. Assessing Huckabuy in terms of ROI boils down to the value of an SEO lead to your company.
Your site and Googles requirements for websites are always changing. So, instead of having to hire a team of developers, a solution like Huckabuys allows you to stay on track with changes.
Look at where Google is heading and what theyre prioritizing. Ultimately, its about observing the macro trends and getting directionally aligned to avoid a drop in ranking after an update.
Google is constantly watching out for tricksters and fraudulent behaviors to make adjustments. The recent product reviews update changed how your product reviews rank in search results.
It's all about finding the balance in prioritization of SEO fundamentals and responding to smaller algorithm updates. Ultimately, you must prioritize activities that help your SEO channel.