As Founder and CEO of Huckabuy, Geoff Atkinson finds himself just where he wants to be; right on the front lines and in the mix of one of the most profound technological shifts in generations with the goal of driving high-revenue growth for Huckabuy, their customers and potential new customers. Huckabuy’s platform leverages cutting-edge artificial intelligence to transform how businesses optimize their digital presence, accelerate organic growth, and achieve breakthrough online brand awareness in an AI-dominated landscape. Huckabuy has become extremely fortunate in that they were ahead of their times in building these data transformation technologies for Google over the last 10 years not knowing that an AI revolution would rely on Huckabuy’s technology even more than Google did. Geof emmpowers clients—from disruptive startups to global enterprises—to excel amid explosive advances in generative AI, search intelligence, and data-driven strategy.

A native of Boston and a graduate of Dartmouth College, Geoff cut his teeth in the technology sector on the ground floor at Overstock.com. There, he rapidly ascended to become the company’s youngest-ever Senior Vice President, leading both Marketing and Analytics. He now applies that deep operational expertise to founding and scaling impactful technology companies, combining entrepreneurial vision with decisive strategic leadership. His approach centers on bold, results-oriented innovation, assembling collaborative teams that deliver elegant, scalable products with clear, measurable ROI.

Geoff has called Park City, Utah home for the last 15 years, finding it the ideal backdrop for both his family life and his love of the outdoors. He is a dedicated father to two vibrant young children—a sweet 5-year-old daughter and an energetic 3-year-old son. He actively coaches their soccer teams on crisp weekend mornings and leads their ski squads through exhilarating winter adventures. Drawing on his background as a former member of the US Ski Team and Dartmouth ski team, he wishes he could pass on his ski racing wisdom, but at this age it is all about the lollipops and M&M’s.

Rounding out the home team is June, his little chocolate Labrador. Serving as Geoff’s constant "good vibes shadow," June is rarely far from his side, offering a reminder that even in the fast-paced world of high-growth tech, there is always time for loyalty and a little bit of fun.

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Geoff's SEO Experience

The organic search channel was a huge priority during Geoff’s time at Overstock. They were competing against the likes of Amazon and the stakes were incredibly high. After a year or so of disappointing results and critical time wasted working with agencies and consultants, they brought efforts in-house.

The first time Geoff heard about SEO, he remembers thinking, “Wow. You can just make technical changes to your site so that Google can understand it better, and then you get all of this free traffic? That sounds too good to be true.” But lo and behold, if you give Google what they want, they’ll send you a lot of traffic.

Geoff and his team did research and concluded that SEO was fundamentally a technical problem revolving around how well websites communicate with Google’s Search Bots. Armed with this thesis, they developed a strategy and deployed tactics like structured data markup that grew Overstock’s SEO channel from $0 to $300 million in a few short years, and, in the process, shaped the entire company’s strategy. It was a great run. After spending seven years at Overstock, Geoff realized he had an opportunity to improve the SEO industry as a whole and help large and small businesses in virtually every vertical achieve their own success. And that’s when he started Huckabuy.

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Podcasts Geoff's been on

Search talk live podcast: “seo in google’s perfect world”

In this episode, Robert O’haver, Matt Weber, and Geoff talk technical SEO. Geoff answers what google really wants out of your website, and how you can optimize your site for both users and google.

brands that podcast

geoff and erik jacobson talk about how huckabuy has leveraged podcasting to gain backlinks, build domain authority, and gain customers. geoff also gives seo tips, and talks about the future of voice search and how to use structured data to have audio content indexed.

search engine journal show: “the importance of dynamic rendering”

In this episode, Brent Csutorus and Geoff talk about the technical SEO topic of dynamic rendering. They cover everything you need to know — what it is, whether you need to use it or not, and how it can help your digital marketing efforts.

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