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Carousel Rich Results

A carousel provides multiple rich card results in a list format within the SERPs. The only object types that will produce a carousel include Article, Recipe, Course, Restaurant, and Movie. To create eligibility for a carousel all objects must be the same. Generally, carousels only appear on mobile devices and it is possible to be featured in a carousel list among other websites.

Carousel structured data markup acquires more real estate above the fold in the SERPs, creating greater visibility across many pages as you can scroll through the list, and improving CTR.

Carousel Rich Results Example:

search-features03-HostCarousel.png

Huckabuy’s software looks for specific HTML code in order to mark up the information on your page so it qualifies to show in search results.

There are two ways to implement Carousel markup:

1. Summary page + multiple full details pages

This markup provides a description of each item in the list and the descriptions will point to the appropriate page from the list that is unique for that particular topic.

2. Single all in a one-page list

This markup provides one single page that contains all of the list information including the full text/description.

What does your webpage need?

To create a carousel you must define it as an ItemList and it must have at least two ListItems to qualify.

Required Properties

For full technical documentation on carousel structured data visit: https://developers.google.com/search/docs/data-types/carousel

Frequently Asked Questions

  • A carousel in the context of SERPs refers to a feature that provides multiple rich card results in a list format. These can include objects such as Articles, Recipes, Courses, Restaurants, and Movies.

  • The object types that can produce a carousel include Article, Recipe, Course, Restaurant, and Movie. All objects in a carousel must be of the same type to create eligibility.

  • Carousels generally appear on mobile devices. They are designed to be easily scrollable on these devices, providing a user-friendly experience.

  • Carousel structured data markup acquires more real estate above the fold in the SERPs, creating greater visibility across many pages. This can improve the click-through rate (CTR) as users can scroll through the list of results.

  • The two ways to implement Carousel markup are: 1. Summary page + multiple full details pages, where each item in the list has a unique description that points to its appropriate page. 2. Single all in a one-page list, where one single page contains all of the list information including the full text/description.

  • To create a carousel, you must define it as an ItemList and it must have at least two ListItems to qualify. If creating a carousel for a summary page, the ListItem should only include the type, position, and URL properties. If creating a single page list, the structured data objects designated for the carousel must also have all of their unique required properties included.

  • For a single all in one page carousel, the required properties include Item: Thing, item.name, and item.url. The Item: Thing refers to the specific object, while item.name and item.url refer to the name and URL of the object respectively.

  • The position property in the context of a carousel refers to the order in which the item will show in the carousel. It is represented in an integer number format.

  • In the context of a carousel, the URL property is for summary pages only. It is the canonical URL for the item list page, and it must be unique and live on the same domain.

  • Full technical documentation on carousel structured data can be found at https://developers.google.com/search/docs/data-types/carousel. This resource provides comprehensive information on how to implement and optimize carousel structured data.