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Google’s Recommended & Required Properties (Data Attributes)

Although Google utilizes Schema vocabulary, it has also created its own set of recommended and required properties. Each structured data object has a unique set of recommended and required properties, all depending on the type of content and information it is providing.

If an object does not contain all required properties then it will not be eligible for a rich result, in which case Google will alert a Webmaster of this in the GSC Enhancements report.

If an object contains all required properties but is missing some recommended properties then Google will alert a Webmaster of this in the GSC Enhancements report. Important to note that any recommended properties that are not included in the markup will NOT negatively impact the eligibility of the rich result. Regardless, it is still recommended that as many recommended properties be complete as possible to have the greatest effect on the rich result’s performance.

Frequently Asked Questions

  • Google has its own set of properties (data attributes) that are recommended and required for each structured data object. These properties vary depending on the type of content and information the object is providing.

  • If an object lacks any of the required properties, it will not be eligible for a rich result. Google will alert the webmaster of this issue in the Google Search Console Enhancements report.

  • Google will still alert the webmaster about the missing recommended properties in the Google Search Console Enhancements report. However, the absence of recommended properties will not negatively impact the eligibility of the rich result.

  • Yes, it is recommended to include as many recommended properties as possible for a structured data object. While they are not mandatory for rich result eligibility, having more complete recommended properties can positively impact the performance of the rich result.