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How-To Rich Results

A how-to walks users through a set of steps to successfully complete a task, and can feature video, images, and text. For example, “How to tie a tie or “How to tile a kitchen backsplash”. If each step in your how-to must be read in sequence, it’s a good sign that HowTo structured data could benefit your content. HowTo structured data is appropriate when the how-to is the main focus of the page.

Properly marked up how-to pages may be eligible to have a rich result on Search and an Action on the Google Assistant, which can help your site reach the right users.

How-to rich results example:

howto-example1.png

What Your Webpage Needs

Required Information

Recommended Information

For full documentation on How-to structured data visit: https://developers.google.com/search/docs/data-types/how-to

Frequently Asked Questions

  • A how-to is a guide that walks users through a set of steps to successfully complete a task. It can feature video, images, and text, and examples include “How to tie a tie” or “How to tile a kitchen backsplash”.

  • HowTo structured data is a type of markup that can be used when the how-to is the main focus of the page. It can help your content be more easily understood by search engines, potentially leading to better visibility in search results.

  • Using HowTo structured data can make your content eligible for rich results on Search and Actions on the Google Assistant. This can help your site reach the right users and increase visibility.

  • A rich result is an enhanced search result that can include additional information or features beyond the standard title, URL, and description. For example, a how-to rich result might include step-by-step instructions directly in the search results.

  • The required information for HowTo structured data includes the name or title of the how-to and the steps involved in the process. Each step must be included for the how-to to be properly marked up.

  • In addition to the required information, it's recommended to include a description of the how-to, an estimated cost, an image of the completed project, a list of supplies and tools needed, and a video of the project if available.

  • You can find full documentation on HowTo structured data at https://developers.google.com/search/docs/data-types/how-to. This resource provides detailed information on how to implement and use this type of structured data.

  • The Google Assistant is a virtual assistant developed by Google that uses voice recognition, natural language processing, and other technologies to perform tasks and provide information in response to user queries.

  • A properly marked up how-to page is one that uses HowTo structured data correctly, including all required information and following the guidelines provided by Google. This can make the page eligible for rich results and Actions on the Google Assistant.

  • SERP stands for Search Engine Results Page. It's the page that users see after they perform a search on a search engine like Google. The SERP includes a list of results that are relevant to the user's query, and can also include rich results for certain types of content.