How-To Rich Results

How-To Rich Results

A how-to walks users through a set of steps to successfully complete a task, and can feature video, images, and text. For example, “How to tie a tie or “How to tile a kitchen backsplash”. If each step in your how-to must be read in sequence, it’s a good sign that HowTo structured data could benefit your content. HowTo structured data is appropriate when the how-to is the main focus of the page.

Properly marked up how-to pages may be eligible to have a rich result on Search and an Action on the Google Assistant, which can help your site reach the right users.

How-to rich results example:


What Your Webpage Needs

Required Information

  • Name – The title of the How-To
  • Step (Make sure to include all steps in the How-to process)

Recommended Information

  • Description of the How-to
  • Estimated Cost
  • Image of the completed project
  • Supplies needed
  • Tools Needed
  • Video of the project

For full documentation on How-to structured data visit: