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Add markup to your product pages so Google can provide detailed product information in rich search results — including Google Images. Users can see price, availability, and review ratings right on Search results.

Using markup to enable rich product results lets you attract potential buyers while they are searching for items to buy on Google Search or images that include products you sell. Maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they’re looking for.

Product Rich Results Examples:

products-imagesearch.png

What Each Product Page Needs

Optional and recommended Attributes

For full documentation on speakable structured data visit: https://developers.google.com/search/docs/data-types/product

Frequently Asked Questions

  • Adding markup to product pages allows Google to provide detailed product information in rich search results, including Google Images. This can attract potential buyers while they are searching for items to buy on Google Search or images that include products you sell.

  • Users can see price, availability, and review ratings of the products right on Search results. This information is made available through the use of markup on product pages.

  • Maintaining the accuracy and freshness of your product information is crucial so that your customers find the relevant, current items they’re looking for. Incorrect or outdated information can lead to customer dissatisfaction and lost sales.

  • Product Rich Results can include product image, product name, product reviews, aggregate rating or offers. Other optional and recommended attributes include product price, brand, description, availability status, and whether the product is discontinued or available for pre-order.

  • Each product page needs at least a product image, product name, and either product reviews, aggregate rating or offers. These are the basic requirements for Google to generate rich product results.

  • Optional attributes that can be added to a product page include product price, brand, description, and availability status. These attributes can provide more detailed information to potential buyers and improve the visibility of the product in search results.

  • 'In-Store Only' refers to products that are only available for purchase in physical stores. These products are not available for online purchase.

  • 'Pre Order' refers to products that are not yet available but can be ordered in advance. Customers who pre-order products will receive them once they become available.

  • 'Sold Out' refers to products that are no longer available for purchase. This could be temporary, until more stock is available, or permanent if the product has been discontinued.

  • Full documentation on speakable structured data can be found at https://developers.google.com/search/docs/data-types/product. This resource provides detailed information on how to use structured data to enhance product visibility in search results.