SEO Knowledge

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SEO Questions

We compiled the following list of frequently asked questions related to structured data, dynamic rendering, and rich snippets. For further questions or information, check out our case studies and product pages, or connect with a Huckabuy representative.

Structured Data Questions

What is structured data?

Structured data is an authoritative vocabulary that makes your website easier for search engines to understand. Structured data markup contextualizes content for search engines, so they can accurately match it to relevant search queries.

How does structured data work?

Structured data works by using agreed-upon methods of defining information to label webpages. is the official vocabulary of structured data that is embedded on webpages for context and meaning, and JSON-LD is the format used to embed this markup. This combination of markup in the JSON-LD format is the preferred method of search engines for understanding website content.

Why is structured data important for SEO?

Search engines are trying to serve the most relevant links to satisfy queries. With structured data, you are helping search engines target your content to the right people in search results. Also, when your content is marked up with structured data, search engines qualify you for rich results in organic search, which further improves your reputation and visibility, and directs more qualified traffic to your website.

How easy is it to manually add structured data to your website?

It is not easy or cost-effective. If you have a developer do it, it takes hours of work. They have to go through every page on your website and manually add it in. And depending on the size of your website, that could translate to thousands or tens of thousands of labor dollars. Furthermore, when Google inevitably changes the criteria for structured data, you have to repeat the process all over again. It is a never-ending cycle.

How does Huckabuy add structured data to a website?

We supply a small snippet of Javascript code through a tag manager such as GTM to add to each page of your website. Our solution requires no ongoing maintenance from your staff. Drop our line of Javascript code into the header of your website and watch it go to work. Huckabuy’s fully automated structured data software provides continuous and effective optimization of your website through world-class markup in the JSON-LD format. When Google changes the criteria for structured data, for example, within a matter of hours, our software detects it and rewrites the script accordingly.

When is the best time to implement structured data?

We recommend implementing structured data immediately because it’s the easiest way to start getting wins and it’s exactly what Google wants. Even if you are considering or preparing for a website redesign, there is no reason to postpone. The implementation can happen and when the redesign is complete, our software automatically repopulates structured data on the new site. 

What is the importance of voice search in SEO?

Google’s objective is to rank websites accurately so searchers can satisfy their queries faster and more conveniently. Voice search results cater to this objective by improving the user experience. Content that improves this user experience will experience higher rankings in relevant Google SERPs and increased website traffic. Additionally, this is the fastest-growing form of search, so If you want to stay current and reach a wider base of consumers, optimizing your content for voice search is critical.

Why should you add structured data to your website for voice search?

Search engines are progressing towards full audio browsing capability. Google, for example, is testing a speakable-specific markup type for content intended to be spoken aloud. Adding structured data markup allows search engines to identify content for assistants to read aloud in results. For example, when users search for local businesses, they often look for things like operational hours, contact information, address, and directions. Structured data organizes and classifies this content so that search engines can reproduce key information in voice search results.

SEO Cloud Questions

Why should Javascript be optimized for Google?

Google is struggling to keep up with an ever-changing, complex internet. Front-end website development is constantly advancing to create a better experience for the human visitor, all while making things more difficult for Search Bots. Complex coding languages such as Javascript create numerous issues for Search Bots. When complex webpages take too long to crawl, this can lead to partially indexed sites that aren’t sufficiently understood by Google, resulting in missed opportunities to harness valuable organic search traffic.

What is dynamic rendering and why is it important for SEO?

Dynamic rendering is the process of switching between client-side rendered content and pre-rendered server-side content depending on the user agent. Dynamic rendering is important for SEO because it queues up the optimal crawling experience for Search Bots. 

How does Huckabuy dynamically render webpages?

First, we translate your complex site into flat HTML, then we add world-class structured data to each page and host your pre-rendered site in a caching layer for the ultimate crawling experience.

Rich Result Questions

What are rich results?

Rich results, also referred to as rich snippets, are a new organic search experience from Google that maximizes website visibility with more actionable, appealing, and detailed information in search results. Adding structured data to your website qualifies your content for rich results. It is a reward for helping Google understand your content and serve relevant search results.

What are examples of rich results?

Breadcrumbs, news carousels, reviews, ratings, event listings, job postings, live streams, media actions, Q&As, site links search boxes, social profiles, how-tos, and videos are just a few of the 30+ rich results that your content can qualify for in Google search results.

How do rich results help SEO?

Rich results are more functional and visually engaging, so they direct more qualified users to your site and lead to increases in impressions, click-through rates, and total clicks.