We compiled a list of frequently asked questions below related to structured data, dynamic rendering, and rich snippets. For further questions or information, scroll to the bottom of the page to check out links to other resources, like our case studies and product pages, or to connect with a Huckabuy representative.
Structured Data Questions
Structured data is an authoritative vocabulary that makes your website easier for search engines to understand. Structured data contextualize content for search engines, so they can accurately match it to relevant search queries.
Structured data works by using agreed-upon methods of defining information to label webpages. Schema.org is the official vocabulary of structured data that is embedded on webpages for context and meaning, and JSON-LD is the format used to embed this schema.org markup. This combination of schema.org markup in the JSON-LD format is the preferred method of search engines for understanding website content.
Search engines are trying to serve the most relevant links to satisfy queries. With structured data, you are helping search engines target your content to the right people in search results. Also, when your content is marked up with structured data, search engines qualify you for rich results in organic search, which further improves your reputation and visibility, and directs more qualified traffic to your website.
It is not easy or cost-effective. If you have a developer do it, it takes hours of work. They have to go through every page on your website and manually add it in. And depending on the size of your website, that could translate to thousands or tens of thousands of labor dollars. Furthermore, when Google inevitably changes the criteria for structured data, you have to repeat the process all over again. It is a never-ending cycle.
We recommend implementing immediately because it’s the easiest way to start getting wins and it’s exactly what Google wants. Even if you are considering or preparing for a website redesign, there is no reason to postpone. The implementation can happen and when the redesign is complete, our software automatically repopulates structured data on the new site.
Google’s objective is to rank websites accurately so searchers can satisfy their queries faster and more conveniently. Voice results cater to this objective by improving the user experience. Content that improves this user experience will experience higher rankings in relevant Google SERPs and increased website traffic. Additionally, this is the fastest-growing form of search, so If you want to stay current and reach a wider base of consumers, optimizing your content for voice is critical.
Search engines are progressing towards full audio browsing capability. Google, for example, is testing a speakable-specific markup type for content intended to be spoken aloud. Adding structured data markup allows search engines to identify content for assistants to read aloud in results. For example, when users search for local businesses, they often look for things like operational hours, contact information, address, and directions. Structured data organizes and classifies this content so that search engines can reproduce key information in voice results.
SEO Cloud Questions
Dynamic rendering is the process of converting complicated website pages into flat HTML with a structured data packet and pages stored in a caching layer, so they are instantly accessible for Search Bots. Simultaneously, the user-facing content and website remain unaffected. Dynamic rendering is important for SEO because it queues up the optimal crawling experience for Search Bots. When Search Bots can crawl faster and understand your site easier, you will do better in the organic search channel.
You can dynamically render your website with Huckabuy’s SEO Cloud. We convert your complex site into flat HTML, adds world-class structured data to each page, and hosts your pre-rendered site in a caching layer to give Google the optimal crawling experience.
Rich Snippet Questions
Rich snippets, also referred to as rich results, are a new organic search experience from Google that maximizes website visibility with more actionable, appealing, and detailed information in search results. Adding Structured Data to your website qualifies your content for rich results. It is a reward for helping Google understand your content and serve relevant search results.
Breadcrumbs, news carousels, reviews, ratings, event listings, job postings, live streams, media actions, Q&As, site links search boxes, social profiles, how-tos, and videos are just a few of the 30+ rich snippets that your content can qualify for in Google search results.
Rich snippets are more functional and visually engaging, so they direct more qualified users to your site and lead to increases in impressions, click-through rates, and total clicks.