Event Schema

Qualify event-related content for rich results in organic search

What is event schema?

Event schema is a class of structured data markup that informs Search Bots about all the important details on a webpage for events like concerts, conferences, sports games, and festivals. As a result of this markup type, customers discover and engage with event links in a more user-friendly fashion.

What are the benefits?

By communicating to Google everything it should know about your event or events, they can embed this important information directly in the search results page. If your business is competing with other events, attempting to drive more attendance, or looking to improve the customer experience for elements such as sign-ups or purchases, this is an excellent markup type to include in your website’s SEO strategy. Imagine yourself as the customer: are you more likely to engage with a standard blue link or one with additional features like location, pricing, and start date that help you satisfy your query or task faster?

What information should be included?

Location, address, start date, end date, description, images, price, availability, currency, speaker, and performer are some of the recommended pieces of information you should include in the markup, depending on the event type.

What is an example of event schema?

LendIt, a prominent FinTech company, relies on Huckabuy’s automated structured data to populate event-based rich results for key elements of its business like the 2019 “LendIt FinTech Europe” Conference. Shown below are the rich results from the event schema populated on their site: the dates, location, ticket information, and map of the conference, among other elements directly on the search results page.

How do I add event schema to my website?

Adding schema markup, also referred to as structured data markup, to your website is a time-consuming and resource-intensive project. If you are looking for a fully-automated solution, check out Huckabuy’s automated structured data software.

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