SEO For Dummies

An effective guide to the science and art of SEO

Huckabuy's Approach to the Science and Art of SEO

Our SEO Specialists handle software optimization with a keyword-driven approach towards site architecture, page design, and conversion optimization. This strategy helps both humans and Search Bots easily navigate the site, reach pages as fast as possible, and fully understand content. Whether or not you partner with us on SEO, we recommend following this process for sustainable, long-term results in the organic search channel.

Step by Step Site and Page Design for SEO

This process involves a strategy for keywords, URLs, title tags, meta descriptions, structured data, content, internal and external links, and calls to action.

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Step #1 - Determine Site Architecture

  • Site architecture refers to the website style chosen to help users and Search Bots navigate across pages and find the information they are looking for as effortlessly and quickly as possible. For your site architecture, embed priority keywords in the header navigation and in titles across supporting pages to show Google your identity and match the language and pattern of a target customer’s research and buying journey.

Step #2 - Choose Main Keyword

  • keyword is a search term that customers use in Google. For the theme of your page, choose a keyword that has high search volume and low difficulty to achieve a higher ranking and reach more qualified audiences faster. Make sure the keyword is clustered with related, longer-tail keywords in content aligned with a specific stage in the customer journey.

Step #3 - Include Main Keyword in URL

    • The URL is the address of your website. Include your target keyword in the URL for the page. URLs play a ranking factor in Google’s algorithm because they help users and Search Bots determine the theme of a page faster.

    Step #4- Include Main Keyword in Title Tag

    • The title tag is the clickable headline above the URL on a search results page. Create a 50-60 character title tag that includes and briefly describes your target keyword. Like URLs, title tags play a ranking factor because they help users and Search Bots determine page themes faster.

    Step #5- Summarize Main Keyword in Meta Description

    •  The meta description appears between the title tag and the URL on search result pages and summarizes the content on your web page. Create a 150-160 character meta description that provides an in-depth description of your keyword for that page. A good meta description stands out on search result pages and improves click-through rates.

    Step #6- Add Structured Data to Page

    • Structured data is the language that tells Search Bots what your page is all about. Research all the applicable markup types for your keyword and add them to the web page accordingly. Structured data qualifies your content for over 30 different types of rich results, also known as rich snippets, in SERPs that improve visibility and engagement with your links.

    Step #7 - Style Content According to Search Intent

    • Study the search intent and content style for your target keyword on the first search results page. Craft your own content in a similar fashion and add additional, new value. Make sure it addresses the problems that need to be solved and is written in the same language and tone as the customers you are hoping to convert. Optimized content is one of the biggest ranking factors in Google’s search algorithm.

    Step #8 - Include Internal Links

    • Internal links point from one page to another on your website. They help Search Bots crawl faster and visitors access content in as few steps as possible. Including breadcrumbs, header navigation, and links to supporting pages in your content is a recommended best practice. 

    Step #9 - Acquire External Links

    • External links are endorsements of your content from other websites. Links from guest posts and podcast interviews are good examples. Focus on acquiring external links from websites that are relevant to your keyword and the overall theme of your website. Like content, external links are a critical ranking factor in Google’s search algorithm.

    Step #10- Write A Call Action

    • A call to action motivates website visitors to take steps towards becoming customers. Ask yourself what you want the typical visitor to do after engaging with your content and include that request accordingly. Pages should be built with a funnel stage and type of conversion in mind.

    These are the basics of a proven method to build pages that capture more leads and drive more revenue for your business. We would be happy to show you more detail in a free opportunity analysis of your site. 

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