SEO For Dummies
An effective guide to the science and art of SEO
An effective guide to the science and art of SEO
Make sure you are aligned with Google.
A robust SEO strategy leads with science and supplements with art. Our SEO Specialists handle software optimization with a keyword-driven approach towards site architecture, page design, and conversion optimization. This strategy helps both humans and Search Bots easily navigate the site, reach pages as fast as possible, and fully understand the content. Whether or not you partner with us on SEO, we recommend following this process for sustainable, long-term results in the organic search channel.
Search engines are answer machines trying to return results that are useful to a user’s query. One of the biggest goals of your website should be to create useful, informational, keyword-rich content that ensures a quality experience for your target customers. In the vast majority of cases, what is good for SEO is also good for the customer experience.
Billions of people are making billions of queries each day on search engines, 85% of clicks go towards organic results, and Google is driving hundreds of billions of dollars in revenue for over 1.5 million US businesses. SEO is only gaining more importance for marketers in virtually every industry from companies of all shapes and sizes. If you are in business, chances are, your customers are searching for related products and services and starting and finishing their associated buying journeys here. All of the research bears this out. What are you waiting for?
Think of the brands built through the organic search channel:
of total clicks go to organic results
of internet users ignore paid results in favor of organic results
of internet users never scroll past the first page of organic results
of internet users do research on a product or service online before making a purchase
New to SEO? That’s okay. In this guide, we will walk through the process for determining keywords, URLs, title tags, meta descriptions, adding structured data, creating good content, mapping out internal links, acquiring external links, and generating calls to action.
So there you have it – the basics of a sound page by page SEO strategy. This a proven method to build pages that capture more qualified leads surfing the web and drive more revenue for your business.
Google’s mission is to access and organize the world’s information as best as possible. Companies and websites that make that mission easier are strongly preferred by Google. Wikipedia pages are a great example of pages optimized for Google. They are built in flat HTML, they load quickly, navigation is easy and intuitive, and the content is excellent.
At Huckabuy, we are often asked about the tools and resources we rely on for SEO. We utilize Google’s suite of free analytics software and testing tools to get the job done. In the same way we take all our product and service cues from the search engine, we find these offerings really help us monitor and troubleshoot the performance of our customers’ websites as well as our own. In short, you don’t have to shell out a ton of money to keep track of your SEO.
Google’s free Structured Data Testing Tool provides a method to build, test, and modify structured data markup on your web pages. It is particularly helpful indicating the presence of structured data, as well as identifying any errors in the markup that need to be addressed.
SEO began as a technical initiative, and while content creation and subject matter expertise became more important as search engines grew more sophisticated, the purpose of SEO has come full circle. Voice search and the Internet of Things have gained prominence as websites have more interactions not just with Search Bots, but other digital assistants as well.
The organic search channel used to be the wild, wild west. It was easy to game Google’s algorithm, and as a result, a lot of marketers were turned off by the channel. Those days are over. As Google has improved its algorithm, they have caught up to a lot of the garbage. Now, they are telling SEOs exactly what they want from a technical perspective. They have specifically endorsed structured data markup and dynamic rendering in order to improve the crawling and indexing experience for their Search Bots.
One of the most common questions we hear from customers during the sales and onboarding process is whether or not they should delay the implementation of our software until after they have completed a redesign of their website. Our advice is simple: the easiest way to harness valuable SEO wins is to implement our software immediately. Don’t delay your investment in organic channel growth. Here are the reasons why:
You would never build a house before constructing the foundation. It’s the same way with search engine optimization. Establishing the underlying technical conversation with Google at the outset of any SEO campaign should be considered independent of any full-scale design changes. If you dial-in this component first, any new user experience initiatives optimized for SEO are going to perform better. Essentially, you are establishing best practices that are transferable to the next generation of your website.
Site-wide redesigns can hurt your online presence when they aren’t properly planned out. Unfortunately, it’s all too common for marketing teams to disregard SEO during this phase. A redesign doesn’t have to be the dark ages for your organic search channel! You can still maintain and actually increase traffic to your current website during this process. Huckabuy software services deliver immediate enhancements and generate continuous SEO wins so that organic search remains a growing channel while the new version of your website is being prepared.
We have designed our software services to be incredibly easy to deploy. Even if you are in the midst of a redesign process, the implementation effort is minimal so you can continue focusing on the project at hand. Furthermore, when your redesign is finished, the implementation process remains the same and the SEO investments are fully transferable. Our Automated Structured Data service can be implemented site wide via Google Tag Manager in minutes and our SEO Cloud service – powered by Cloudflare – can take as little effort as changing a DNS entry.
Our first goal is to lay the technical foundation between your website and Google so you can harness the organic traffic you deserve. As part of our ongoing SaaS service, Huckabuy SEO Specialists also provide a deep-dive opportunity analysis of your current site to determine key optimization recommendations necessary to harness current (and easy) SEO wins, as well as offer advice on the structure and content of the future website. Don’t leave the SEO fate of your next website to a design firm that primarily focuses on the customer experience. Huckabuy can identify often-overlooked SEO elements such as demand-based navigation and strategic content placement to promote conversions that should be incorporated into the new site design and account for your number one visitor – the Google Search Bot.
SEO, also known as Search Engine Optimization, is the process of increasing the quality and quantity of traffic to your website through organic search results, as opposed to other channels like direct, referral, and paid advertising.
There are a number of factors that go into making SEO work. The process is typically divided into three buckets: on-page SEO, off-page SEO, and technical SEO. On-page SEO includes good content, keyword-laden title tags, URLs, and alt-text for images, among other best practices. Off-page SEO mostly revolves around external backlinks to your site. Technical SEO includes sitemaps, structured data, page speed, and mobile-friendliness among other factors.
Organic search is the most scalable, sustainable, and lucrative online marketing channel. Research shows that people prefer organic results over paid results, and with billions of people making billions of searches every day, businesses of all sizes in every industry stand to benefit from SEO. Once you have a strategy in place for keywords, content, site architecture, and technical SEO, you’ll be better able to reach your target market, entice them to click through to your website, and convert them into loyal customers. That’s what makes SEO such a valuable endeavor.
To start, work on creating a website structure, keyword strategy, and content plan that matches your target audience’s queries in search results. Once you have achieved this, the next step is to ensure that your results are enticing target customers to click through to your website and to scale that incoming traffic on a daily, weekly, monthly, and annual basis.