Reach the summit of your search engine ranking by working with the experts.

A different kind of company, a different kind of software...

Huckabuy is the brainchild of Geoff Atkinson, the former Senior Vice President of Marketing and Analytics at Overstock.com. Of all the things that Geoff did at Overstock, Search Engine Optimization always had a special place in his heart. The return on investment for SEO was far beyond any other channel.

After Overstock, Geoff applied his learnings to build a product that could share his unique Intellectual Property at scale, with companies of any size, all over the world.


Google moves at a rapid pace, constantly improving its algorithms. The problem with most Search Engine Optimizers is that they are purely reactionary–chasing after updates and making changes based on guessing and checking. Huckabuy is committed to a predictive approach, watching Google’s trajectory and planning ahead for the future.

Huckabuy actually has thousands of conversations with Google each day (through Structured Data) so we know when things change. We react in real-time by altering your website’s Structured Data based on our findings.


We are located in beautiful Park City, UT and find that to be an advantage. Our clients sure do like to visit us!

Our team is comprised of outdoor enthusiasts who have a passion for building groundbreaking products when they’re spending time indoors.


Huckabuy logo green

How did Huckabuy get its name?

We get this question a lot.

Huckabuy is named after founder Geoff Atkinson’s nephew, Huck.

Back when Geoff was creating our first product, he was visiting family in Boston. He was sitting on his sister’s couch, searching for a name to call his new company.

Huck walked in, and his mother called him “Huckabuy”, a nickname she often used. A lightbulb went off for Geoff, who purchased the domain huckabuy.com immediately. After extensive market research and a slew of other proposed names, it was clear that Huckabuy was a fan favorite.



Founder & CEO

Prior to Huckabuy, Geoff was Senior VP of Marketing for Overstock.com (Nasdaq: OSTK). There he leveraged SEO to increase growth by $300M. At Overstock, Geoff managed everything from pricing algorithms, to SEO content generation, to buying rain jackets in New York City’s garment district. In 2007, Geoff was named to Advertising Age’s Top 40 Under 40 and went on to become the Senior Vice President of Marketing, CRM, and Analytics – a role he would flourish in for over three years. Now Geoff lives with his wife in Park City, UT. Geoff loves to ski, bike, play golf, and throw tennis balls for his dog, James.


Board Member

Chris is an independent investor, board member and advisor. He works across his interests–growing great software companies and driving impact in the social sector. In each of these disciplines, Chris partners with talented entrepreneurs to deliver as much value as possible. Executive roles with Fair Trade and Salesforce shaped his career, which continues on the boards of Huckabuy, Classy, There With Care and his investment company, Bristlecone Capital. Curiosity led him to Masters degrees in both Business at Oregon and Earth Systems Science at Columbia. San Francisco was home for many years, but he and his family now live in Boulder, Colorado. Chris is an avid skier and diver. His sons also just convinced him to get back into skateboarding…we’ll see how that goes.

See what Huckabuy can do for your business.

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