Reach the summit of your search engine ranking by working with the experts.
Huckabuy is the brainchild of Geoff Atkinson, the former Senior Vice President of Marketing and Analytics at Overstock.com. Of all the things that Geoff did at Overstock, Search Engine Optimization always had a special place in his heart. The return on investment for SEO was far beyond any other channel.
After Overstock, Geoff applied his learnings to build a product that could share his unique Intellectual Property at scale, with companies of any size, all over the world.
Google moves at a rapid pace, constantly improving its algorithms. The problem with most Search Engine Optimizers is that they are purely reactionary–chasing after updates and making changes based on guessing and checking. Huckabuy is committed to a proactive approach, watching Google’s trajectory and planning ahead for the future.
Huckabuy actually has thousands of conversations with Google each day (through Structured Data) so we know when things change. We react in real-time by altering your website’s Structured Data based on our findings.
We get this question a lot.
Huckabuy is named after founder Geoff Atkinson’s nephew, Huck.
Back when Geoff was creating our first product, he was visiting family in Boston. He was sitting on his sister’s couch, searching for a name to call his new company.
Huck walked in, and his mother called him “Huckabuy”, a nickname she often used. A lightbulb went off for Geoff, who purchased the domain huckabuy.com immediately. After extensive market research and a slew of other proposed names, it was clear that Huckabuy was a fan favorite.
Prior to Huckabuy, Geoff was Senior VP of Marketing for Overstock.com (Nasdaq: OSTK). There he leveraged SEO to increase growth by $300M. At Overstock, Geoff managed everything from pricing algorithms, to SEO content generation, to buying rain jackets in New York City’s garment district. In 2007, Geoff was named to Advertising Age’s Top 40 Under 40 and went on to become the Senior Vice President of Marketing, CRM, and Analytics – a role he would flourish in for over three years. Now Geoff lives with his wife in Park City, UT. Geoff loves to ski, bike, play golf, and throw tennis balls for his dog, James.
In addition to serving on Huckabuy’s board, Robson serves as the Chief Marketing Officer for Pure Storage where he is responsible for creating and advancing the company’s global marketing strategy and strengthening their market recognition to accelerate revenue growth. He brings deep experience with SaaS business models and in partnering with public cloud leaders.
In his 20+ year career, Robson has held senior positions across all aspects of marketing, most recently as CMO at software analytics company New Relic where he led strategy, planning, and execution to deliver growth at scale. Prior to that, he was Senior Vice President and CMO at Citrix as well as Executive Vice President of Global Marketing and Customer Experience at Concur, which was acquired by SAP in 2014.