Founder & CEO
Prior to Huckabuy, Geoff was Senior VP of Marketing for Overstock.com (Nasdaq: OSTK). There he leveraged SEO to increase growth by $300M. At Overstock Geoff managed everything from pricing algorithms, to SEO content generation, to buying rain jackets in New York City’s garment district. In 2007, Geoff was named to Advertising Age's top 40 under 40 and went on to become the Senior Vice President of Marketing, CRM, and Analytics, a role he would flourish in for over three years.
As a former ski racer for Dartmouth Collge, Utah was a desirable relocation due to the work/play balance. He currently resides in Park City, where he skis and hikes with his wife and chocolate lab. Huckabuy and his family remain his top priorities.