Geoff Atkinson

Founder and CEO of Huckabuy

About Geoff

Prior to Huckabuy, Geoff was the Senior Vice President of Marketing and Analytics at Overstock.com. At Overstock, he developed expertise in SEO, and managed everything from pricing algorithms to content generation, to buying rain jackets in New York City’s garment district. In 2007, he was named Advertising Age’s “Top 40 Under 40” list. Geoff now lives with his wife in Park City, UT where he loves to ski, bike, play golf, and throw tennis balls for his dog, James.

Geoff Atkinson About Us Image
Geoff Atkinson Graphic

Geoff's SEO Experience

The organic search channel was a huge priority during his time at Overstock. They were competing against Amazon and the stakes were incredibly high. After a year or so of disappointing results and critical time wasted working with agencies and consultants, they brought efforts in house in the mid to late 2000s. Their research concluded that SEO was fundamentally a technical problem revolving around how well websites communicate with Google’s Search Bots. Armed with this thesis, they developed a strategy and deployed tactics, like structured data markup, that grew the channel from $0 to $300 million in a few short years. It was a great run. When the dust settled, Geoff realized he had an opportunity to improve the SEO industry as a whole and help large and small businesses in virtually every vertical achieve their own success.

Geoff In The Media

Geoff has appeared on numerous marketing, sales, and entrepreneurial podcasts to discuss his perspective on SEO. 

Click on any of the images below to listen in.

“SEO in Google’s Perfect World: Interview With Huckabuy Founder and CEO Geoff Atkinson”

“How a Founder Successfully Pivoted His SaaS Business: Interview With Huckabuy And CEO Geoff Atkinson”

“How Huckabuy Is Changing the Future of SEO: Interview With Founder And CEO Geoff Atkinson”

“Improve SEO And Increase Traffic With Structured Data: Interview With Founder and CEO Geoff Atkinson”

“Meat and Potatoes: Geoff Atkinson, Founder And CEO of Huckabuy”

“We discuss Structured Data With Huckabuy CEO Geoff Atkinson”

“The Benefits Of Taking Part In Google’s Perfect World”

“Discussing SEO In Google’s Perfect World”

Connect with Geoff on LinkedIn

Contact Geoff today.


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