Geoff Atkinson

Founder and CEO of Huckabuy

About Geoff

Prior to Huckabuy, Geoff was the Senior Vice President of Marketing and Analytics at Overstock. At Overstock, he developed expertise in SEO and managed everything from pricing algorithms, to content generation, to buying rain jackets in New York City’s garment district. In 2007, he was named on Advertising Age’s “Top 40 Under 40” list. Geoff now lives with his wife in Park City, Utah where he loves to ski, bike, play golf, and throw tennis balls for his dogs, James and June.

Geoff Atkinson About Us Image
Geoff Atkinson Graphic

Geoff’s SEO Experience

The organic search channel was a huge priority during Geoff’s time at Overstock. They were competing against the likes of Amazon and the stakes were incredibly high. After a year or so of disappointing results and critical time wasted working with agencies and consultants, they brought efforts in-house. 

The first time Geoff heard about SEO, he remembers thinking, “Wow. You can just make technical changes to your site so that Google can understand it better, and then you get all of this free traffic? That sounds too good to be true.” But lo and behold, if you give Google what they want, they’ll send you a lot of traffic.  

Geoff and his team did research and concluded that SEO was fundamentally a technical problem revolving around how well websites communicate with Google’s Search Bots. Armed with this thesis, they developed a strategy and deployed tactics like structured data markup that grew Overstock’s SEO channel from $0 to $300 million in a few short years, and, in the process, shaped the entire company’s strategy. It was a great run. After spending seven years at Overstock, Geoff realized he had an opportunity to improve the SEO industry as a whole and help large and small businesses in virtually every vertical achieve their own success. And that’s when he started Huckabuy.

    Geoff In The Media

    Geoff has appeared on numerous marketing, sales, and entrepreneurial podcasts to discuss his perspective on SEO. 

    Click on any of the images below to listen in.

    “SEO in Google’s Perfect World: Interview With Huckabuy Founder and CEO Geoff Atkinson”

    “How a Founder Successfully Pivoted His SaaS Business: Interview With Huckabuy And CEO Geoff Atkinson”

    “How Huckabuy Is Changing the Future of SEO: Interview With Founder And CEO Geoff Atkinson”

    “Improve SEO And Increase Traffic With Structured Data: Interview With Founder and CEO Geoff Atkinson”

    “Meat and Potatoes: Geoff Atkinson, Founder And CEO of Huckabuy”

    “We discuss Structured Data With Huckabuy CEO Geoff Atkinson”

    “The Benefits Of Taking Part In Google’s Perfect World”

    “Discussing SEO In Google’s Perfect World”

    Contact Geoff today!

    Connect with Geoff on LinkedIn