If you have a larger website with a lot of dynamic content, dynamic rendering allows you to serve an SEO-friendly version of your site to Google’s Search Bots, so they have an improved experience and account for all of the content marketing efforts that might not have properly crawled and indexed previously.
Implementing dynamic rendering on your own is difficult, time-consuming, and resource-intensive. A competent and experienced team of developers is required to set up a system that checks the identity of every agent visiting the website and determining which type of content to serve. It is a cumbersome process. Fortunately, Huckabuy has a software service, the SEO Cloud, that takes care of this entire process for your business. After a brief period of working with your developer team, the implementation process is complete. Furthermore, our service preserves your preferred development operations. In fact, you can use the latest technologies like Angular and React without worrying about negative SEO impacts.
Think about cloaking like a classic “bait and switch”. A website might serve a page to the Search Bot about cats, but the user sees content that is fundamentally different – for example, content about dogs instead. Google takes issue with these types of cases and penalizes accordingly. But dynamic rendering is not cloaking. It is about giving Google similar data about a page in a format that they can crawl and index quickly, easily, and cheaply as they desire. They acknowledge and support this methodology in their documentation here.
A: Yes! Not only does Google approve of dynamic rendering, they strongly recommend it and even coined the term.
A: It is possible, but it will cost more and quality will likely suffer. This is the type of service that is better to outsource than to train for and risk being done at a lower quality. First, you have to have at least 1 capable developer that can alter your tech stack and wire together some form of rendering service. So, time and maintenance are going to cost you some amount. Second, if you do it wrong or Google changes things and your development team is slow to make an adjustment, your website suffers the consequences. On your own, you are completely in charge of how the most important visitor, the Google Search Bot, engages with your website. If you decide to dedicate 1 or 2 engineers from your development team to this process, it is imperative they are experts.
A: No! It has no effect on users.
A: Yes. Only your publicly indexable content is exposed for Search Bots. Dynamic rendering also doesn’t interact with cookies or authenticated URLs.