The Importance of Structured Data

Google is the market leader in search and their algorithm dictates how much traffic your web pages receive. As the internet has become more complex, Google has signaled their preference for website content to be marked up in a language called structured data.

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Benefits of Huckabuy Structured Data

Our software grows your organic search channel.

  • Qualify content for 30+ rich results in the SERPs
  • Improve search appearance, real estate, and visibility
  • Increase ranking keywords, organic impressions, and organic clicks
  • Prepare content for voice search and chatbot capabilities
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Understanding Structured Data

It is the language of search engines.

  • Endorsed by Google
  • Helps search engines contextualize and understand content
  • Powers voice search and chatbot capabilities
  • Useful for On-SERP SEO strategy
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How Structured Data Works

Our software requires no ongoing development from your staff.
Just drop the snippet of Javascript code on your site and watch it go to work.

  • Eliminate costs of manual implementation
  • Eliminate risk of errors associated with manual implementation
  • Eliminate ongoing maintenance required to keep pace with Google updates
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Structured Data Case Studies

See the Results

Our Customers Rich Result Examples

There are over 30 rich result opportunities that websites can qualify for. Huckabuy customers have qualified for many rich results.


By applying structured data markup on the frequently asked questions section of their website, Salesforce qualified for an FAQ rich result which listed these questions and answers directly on the SERP for greater accessibility.


By applying structured data markup on the pricing section of their product pages, Pluralsight qualified for a pricing rich result, which listed this information directly on the SERP for a more user-friendly experience.

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Frequently Asked Questions

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What is structured data?

Structured data is an authoritative vocabulary that makes your website easier for search engines to understand. Structured data contextualizes content for search engines, so they can accurately match it to relevant search queries.

How does structured data work?

Structured data works by using agreed-upon methods of defining information to label webpages. is the official vocabulary of structured data that is embedded on webpages for context and meaning, and JSON-LD is the format used to embed this markup. This combination of markup in the JSON-LD format is the preferred method of search engines for understanding website content.

Why is structured data important for SEO?

Search engines are trying to serve the most relevant links to satisfy queries. With structured data, you are helping search engines target your content to the right people in search results. Also, when your content is marked up with structured data, search engines qualify it for rich results in organic search, which further improves your reputation and visibility, and directs more qualified traffic to your website.

How easy is it to manually add structured data to your website?

It is not easy or cost-effective. If you have a developer do it, it takes hours of work. They have to go through every page on your website and manually add it in. And depending on the size of your website, that could translate to thousands or tens of thousands of labor dollars. Furthermore, when Google inevitably changes the criteria for structured data, you have to repeat the process all over again. It is a never-ending cycle.

How does Huckabuy add structured data to a website?

We supply a small snippet of Javascript code through a tag manager such as GTM to add markup to each page of your website. Our solution requires no ongoing maintenance from your staff. Drop our line of Javascript code into the header of your website and watch it go to work. Huckabuy’s fully automated structured data software provides continuous and effective optimization of your website through world-class markup in the JSON-LD format. When Google changes the criteria for structured data, within a matter of hours, our software detects it and rewrites the script accordingly.

When is the best time to implement structured data?

We recommend implementing structured data immediately because it’s the easiest way to start getting wins and it’s exactly what Google wants. Even if you are considering or preparing for a website redesign, there is no reason to postpone. The implementation can happen immediately and when the redesign is complete, our software automatically repopulates structured data on the new site.

What is the importance of voice search in SEO?

Google’s objective is to rank websites accurately so searchers can satisfy their queries faster and more conveniently. Voice results cater to this objective by improving the user experience. Content that improves the user experience will experience higher rankings in relevant Google SERPs and increased website traffic. Additionally, this is the fastest-growing form of search, so If you want to stay current and reach a wider base of customers, optimizing your content for voice is critical.

Why should you add structured data to your website for voice search?

Search engines are progressing towards full audio browsing capability. Google, for example, is testing a speakable-specific markup type for content intended to be spoken aloud. Adding structured data markup allows search engines to identify content for assistants to read aloud in results. For example, when users search for local businesses, they often look for things like operational hours, contact information, address, and directions. Structured data organizes and classifies this content so that search engines can reproduce key information in voice results.

What is Schema Marketing?

Schema Marketing is a digital strategy that relies on the use of structured data to promote products and services directly on the search results page through embedded rich features like ratings and reviews, product pricing and availability, and frequently asked questions that distinguish your links from competitors and help your target customers satisfy their queries and buying journeys faster.

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