Huckabuy's Structured Data Software

Automated SEO software that helps Google understand your content and raise your profile in organic search results

Introducing Automated Software for Structured Data Markup

Google is the market leader in search and their algorithm dictates how much traffic your web pages receive. As the internet has grown more complex, Google has signaled their preference for website content to be marked up in a machine learning language called structured data. Huckabuy’s software addresses this technical initiative by providing automated, world-class markup in the JSON-LD format. 

"Huckabuy's unique use of structured data to communicate with search engines is impressive.
They are focused on the future, and I'm glad they are doing it."
Google Webmaster Central Blog
Tom Chi
Co-Founder of Google X
Unlock Rich Results Image

Understanding Structured Data

One of the most important components of Google’s search algorithm.

→ Endorsed by Google 

→ Relied upon by Search Bots to understand content

→ Powers innovative voice search and chatbot capabilities

→ Critical element of On-SERP SEO strategy

A Fully Automated Solution Image

How Huckabuy Structured Data Works

Our software requires no ongoing development from your staff. Just drop the snippet of Javascript code on your site and watch it go to work.

→ Eliminate costs of manual implementation

→ Eliminate risk of errors associated with manual implementation

→ Eliminate ongoing maintenance to keep pace with Google updates

Grow Your Organic Traffic Image

Benefits of Huckabuy Structured Data

Our software helps you grow your organic search channel.

→ Qualify content for over 30 rich result features in the SERPs

→ Potential improvements in SERP visibility, appearance, and real estate

→ Potential increases in ranking keywords, impressions, and clicks

→ Future-proof content for voice search and chatbot capabilities

Huckabuy's Human Touch Chart

Software Optimization

Our Analysts provide on-page, off-page, and technical recommendations to optimize software performance and improve overall SEO.

→ Included in the flat-rate price of our software service

→ Initial Opportunity Analysis to determine strategy roadmap

→ Bi-weekly meetings to monitor performance and address ongoing initiatives

"Structured data is getting used more and more. It's being adopted more and more. Almost every Google update over the last 5 years has pushed it deeper into the algorithm."

Huckabuy Founder-CEO Geoff Atkinson Tweet

Structured Data Case Studies

Structured Data Knowledge Center

The Rewards of Structured Data

Adding Structured Data to your website qualifies your content for rich results. Rich results, also referred to as rich snippets, are a new organic search experience from Google that maximizes website visibility with more actionable, appealing, and detailed information in search results. It is a reward for helping Google understand your content and serve relevant search results. Because they are more functional and visually engaging, they can direct more qualified users to your site and lead to increases in impressions, click-through rates, and total clicks. You can test and validate the markup on your website using Google’s Structured Data Testing Tool.

Customer Rich Result Examples

There are over 30 rich result opportunities that websites can qualify for. The list includes article, contact, review, rating, event, FAQ, how-to, logo, product, software app, and livestream search enhancements among many others. Huckabuy customers have qualified for many rich results. You can check the eligibility of each page on your website using Google’s Rich Results Testing Tool.

Infographic of Rich Result Opportunities
Salesforce FAQ Rich Result Image

By applying structured data markup on the frequently asked questions section of their website, Salesforce qualified for an FAQ rich result which listed these questions and answers directly on the SERP for greater accessibility.

SAP Ratings and Reviews Rich Result Image

By applying structured data markup on the ratings and reviews section of their website, SAP qualified for a rating and review rich result, which listed these features directly on the SERP for a more user-friendly experience.

Pluralsight Pricing Markup

By applying structured data markup on the pricing section of their product pages, Pluralsight qualified for a pricing rich result, which listed this information directly on the SERP for a more user-friendly experience.

Huckabuy Rich Result Examples

How-To Markup

Through text, images, videos, or a combination of each type, you can markup up the necessary steps to complete virtually any task relevant to your audience. This markup qualifies your instruction-based content to be prominently embedded in organic search for applicable queries. 

Step By Step Installation Instructions for
Huckabuy's Structured Data Service

In the example below, we include the name of the task, a description of each step, the tools needed, and the estimated time needed for completion.

Tools

HTML Code or Google Tag Manager

Duration

5 minutes or less

Description

A step by step process showing you how to implement Huckabuy’s structured data service on your website.

Implementation Type

Adding via HTML Code

Step 1

Copy the HTML code and add it the < head > section of your website.

And you’re done! This process should take a couple of minutes at most.

Implementation Type

Adding via Google Tag Manager

Step 1

Create a Tag Manager container at https://www.google.com/analytics/tag-manager/. Make sure you push Tag Manager live to your site by following the instructions they provide when setting up the container.

Step 2

Click “Add New Tag”, select “Tag Type Custom HTML”, and paste the Huckabuy script in the HTML box.

Step 3

Click on “Choose a Trigger”, select “AllPages”, and then select “Save”.

Step 4

Make sure to push the new tag live to the site by clicking “submit” in the upper right hand corner of the screen.

Step 5

Once you have completed these steps, click “Verify My Installation” on our customer page to run a live verification test.

That’s it! These are the 5 steps to implement our software via Google Tag Manager that should take roughly 5 minutes to complete.

Event Markup

Google has made it easier than ever before for your target audience to discover and engage with your events directly in search results. By marking up your events with data types like location, duration, start and end dates, and audience among many others, you are making it easier for the search engine to understand and contextualize that information and display it with enhanced features in applicable organic results. 

Huckposium 2020

In the example below, we are showcasing our annual customer forum advertisement and the associated event markup opportunities.

Long Huckabuy Blue Logo

Please join us for...

Huckposium 2020 Event

Huckposium January 2020

A symposium of company geniuses and Huckabuy team members gathering to discuss innovation, invention, and insights of SEO.

Content & Flow

Huckabuy & SEO

Our discussion will touch on new exciting updates of our products and what’s on the horizon for Huckabuy.

To conclude our forum, we would like to chat and collaborate regarding insights, ideas, and trends of SEO now and in the future.

Geoff Atkinson Talk
Huckposium Food Image

Feast with Us

All that collaboration, ideation, and discussion sure will work up our appetites! 

As we would never leave you famished, following our forum, we invite you to dine with us at SLC’s local American eatery HSL.

Tentative Date: January 21st, 2020
3:00 PM - 7:00 PM
We would be honored by your attendance at our first annual customer forum. Apart from collaborating on all things SEO, you can expect an intimate afternoon of camaraderie, fun, and good eats!

Will you join us?

Tentative Date: January 21st, 2020

Start Time: 3:00 PM, End Time: 7:00 PM 

Duration: 4 Hours

Kiln SLC

Address: 26 S Rio Grande St, Suite 2072, Salt Lake City 84101

HSL

Address: 418 E 200 S, Salt Lake City, UT 84111

Fact Check Markup

Do you have sections of your website dedicated to reviewing claims made in your industry or area of expertise? If so, you may want to consider adding the markup types that qualify your content for rich results that embed a summarized version of a fact check directly in applicable search results. Among other content, you will want to at least include a short description of the claim being reviewed, a rating review on a 1-5 scale deciding whether it is “true”, “mostly true”, “half true”, “mostly false”, or “false”, and a link to the page hosting the claim that is being fact-checked. 

Organic Search Fact Check

In the example below, we review industry claims about the efficacy of various search marketing strategies and statistics and sample the applicable fact check markup opportunities.

Claim #1

“Most people ignore paid ads in favor of organic results.

Rating – 1 – “True”

The latest study shows that 70-80% of searchers completely ignore the paid ads on a search results page.

Claim #2

“Page speed matters for your business.”

Rating – 1 – “True”

The latest study shows that bounce rates increase by 50% if your website takes an extra 2 seconds to load and conversion rates fall by 12% for every extra second it takes to load.

Claim #3

“Voice search is important in a modern SEO strategy.”

Rating – 1 – “True”

The latest study predicts that 50% of all searches will be voice searches by 2020.

Implementing Structured Data

We recommend implementing structured data in the JSON-LD format as shown in the example image below from Google’s documentation

JSON-LD is not meant to be seen by humans – it is designed for search engines. JSON is the text format and LD stands for linked data that allows you to express data in a way that is more precise to the individual entities. Think of it as a book. It’s written in a way you can map objects over pages. There is no parsing, guesswork, or filtering that needs to be done by search engines. Everything is very explicit – what you say means only what you say. It’s the cleanest way to communicate and that’s why Google prefers it and recommends it to SEOs.

There are other methods, including microdata, microformats, and RDFA, but these alternatives are mixed in with content shown to users which can complicate the goals of expressing data to search engines and providing top-notch user experience. For the alternatives, like microformats, it’s like adding subtitles or creating transcriptions to something somebody wrote and hiding it in the HTML for Google to extract and decipher.

JSON-LD Example

JSON-LD - Structured Data Example

Microformat Example

Microformat - Structured Data Example

Advantages of Structured Data

Structured data is not a ranking factor yet, but it is highly recommended by Google and indirectly helps your website improve rankings. 

By presenting information in a machine-readable context, Search Bots are able to understand the meaning of your pages, match content with more relevant queries, and display applicable rich results as well. These all have indirect effects on ranking factors like click-through rate and direct traffic because Google is able to put your links in front of more qualified audiences and those links are enhanced by features like FAQs, ratings, and reviews that help customers solve their queries faster and entice visits to your pages. So, structured data are a critical asset to have on your website if your goal is to increase visibility in the SERPs and indirectly influence rankings.

John Mueller on Ask Google Webmasters

 Touching on the qualifications for rich results, Google Webmaster Trends Analyst John Mueller recently commented: “In order to be eligible to be shown as a rich result, you need to make sure the page uses the right structured data and that it complies with the appropriate policies on our side.”

And given that Google has been consistently expanding the use cases for structured data over the last decade, it makes sense to have this markup on your website from a future-proofing standpoint as well.  As Mueller has also noted: “Even without structured data leading to rich results, our systems profit by understanding the pages better when they use structured data.”

The bottom line is that structured data is a critical component of a sound SEO strategy and becomes more important with each algorithm update.

Schema Marketing

Schema Marketing is a digital strategy that relies on the use of structured data to promote products and services directly on the search results page through embedded rich features like ratings and reviews, product pricing and availability, and frequently asked questions that distinguish your links from competitors and help your target customers satisfy their queries and buying journeys faster.

From the examples below, the image to the left shows a link for more information about event schema implementation with frequently asked questions embedded directly on the search results page to help solve the query faster. By contrast, the image to the right shows comparable results for the same query without similar rich results – just the standard blue links and meta descriptions.

With FAQ Structured Data

Structured Data Event Example

Without FAQ Structured Data

Without Structured Data Example

Frequently Asked Questions

A: Structured data is an authoritative vocabulary that makes your website easier for search engines to understand. Structured data contextualize content for search engines, so they can accurately match it to relevant search queries.

A: Structured data works by using agreed-upon methods of defining information to label webpages. Schema.org is the official vocabulary of structured data that is embedded on webpages for context and meaning, and JSON-LD is the format used to embed this schema.org markup. This combination of schema.org markup in the JSON-LD format is the preferred method of search engines for understanding website content.

A: Search engines are trying to serve the most relevant links to satisfy queries. With structured data, you are helping search engines target your content to the right people in search results. Also, when your content is marked up with structured data, search engines qualify it for rich results in organic search, which further improves your reputation and visibility, and directs more qualified traffic to your website.

A: It is not easy or cost-effective. If you have a developer do it, it takes hours of work. They have to go through every page on your website and manually add it in. And depending on the size of your website, that could translate to thousands or tens of thousands of labor dollars. Furthermore, when Google inevitably changes the criteria for structured data, you have to repeat the process all over again. It is a never-ending cycle.

A: We supply a small snippet of Javascript code through a tag manager such as GTM to add markup to each page of your website. Our solution requires no ongoing maintenance from your staff. Drop our line of Javascript code into the header of your website and watch it go to work. Huckabuy’s fully automated structured data software provides continuous and effective optimization of your website through world-class markup in the JSON-LD format. When Google changes the criteria for structured data, within a matter of hours, our software detects it and rewrites the script accordingly.

A: We recommend implementing structured data immediately because it’s the easiest way to start getting wins and it’s exactly what Google wants. Even if you are considering or preparing for a website redesign, there is no reason to postpone. The implementation can happen immediately and when the redesign is complete, our software automatically repopulates structured data on the new site. 

A: Google’s objective is to rank websites accurately so searchers can satisfy their queries faster and more conveniently. Voice results cater to this objective by improving the user experience. Content that improves the user experience will experience higher rankings in relevant Google SERPs and increased website traffic. Additionally, this is the fastest-growing form of search, so If you want to stay current and reach a wider base of customers, optimizing your content for voice is critical.

A: Search engines are progressing towards full audio browsing capability. Google, for example, is testing a speakable-specific markup type for content intended to be spoken aloud. Adding structured data markup allows search engines to identify content for assistants to read aloud in results. For example, when users search for local businesses, they often look for things like operational hours, contact information, address, and directions. Structured data organizes and classifies this content so that search engines can reproduce key information in voice results.

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