SEO Case Studies

Huckabuy customers experience exponential organic search channel growth

ROI for the Average Huckabuy Customer after 12 months

Keywords Image

91% increase
in ranking organic keywords

Impressions Image

101% increase
in organic impressions

Clicks Image

62% increase
in organic clicks

SEO Case Study Examples

Case Study: 360 Blue

“Huckabuy transformed organic search into our highest revenue-generating channel.” 

– Tyler Weir, Chief Marketing Officer at 360 Blue

360 Blue Logo

Challenge: Optimizing for Google

360 Blue Challenge Image

360 Blue is a luxury vacation rental and property management firm based in the Florida panhandle. Like others in this industry, their target demographic utilizes search engines for purchasing decisions. However, with such a large inventory of vacation rental homes, Search Bots found it difficult to understand their website content. Consequently, they were losing visibility in organic search results and business to their competitors.

Solution: Huckabuy Software and Services

360 Blue Solution Image

Huckabuy introduced 360 Blue to the value of authoritatively communicating with Search Bots for organic search channel growth. By initially focusing on adding world-class structured data markup to their website, Search Bots would have relevant information to better understand the site’s content. Pairing structured data with traditional SEO services qualified the business for higher rankings, more visibility, and stronger engagement in organic search results.

Results: Increased Revenue from Organic Search

360 Blue Results Image

360 Blue added Huckabuy’s structured data software in August 2017. Through this dynamic markup, Search Bots were immediately able to understand their website content. As a result, their business experienced a 211% increase in ranking keywords, a 195% increase in impressions, and a 196% increase in clicks. Since partnering with Huckabuy, 360 Blue has improved its organic search channel revenue by 100%. 

Case Study: Silvercar

“We used to contract these services to SEO agencies. No more. Huckabuy software exceeded our expectations growing organic search channel revenue.”

– Melinda Hanna, Ecommerce Marketing Manager

Challenge: Growing the Organic Search Channel

Website Strategy Image

Silvercar is an Audi premium rental car service competing with big players like Avis, Expedia, and Turo. Their target demographic is travelers seeking a unique luxury rental experience and their peak season runs from May to September. In 2018, they re-platformed their website to WordPress, launched in 9 new cities, and added new models to the fleet. During this time, the Silvercar Marketing team was actively exploring new strategies to leverage the organic search channel for business growth and competitive advantage. They had previously contracted with an agency for SEO, but results were stagnating.

Solution: Huckabuy Software and Services

Silvercar SEO

Silvercar implemented Huckabuy structured data paired with a content strategy to target location-specific organic keywords in new cities. With this combination, Google was able to associate relevant keywords with the designated location pages and connect highly qualified customers based on their intent through organic search.

Result: Increase Traffic Quality, Transactions, and Revenue

Increased Website Traffic

Silvercar went live with structured data in February 2019 and experienced significant organic search channel growth over the subsequent 4 months. An increase in location-specific keywords raised their exposure on the 1st page of relevant SERPs. This helped them reach people in new cities searching for their topics and led to more qualified users visiting, spending more time, and ultimately transacting on their website. Altogether, it had a dramatic effect on website traffic and the bottom line. In July 2019 for their location pages, Silvercar reported a 163% increase in new users, a 152% increase in sessions, a 74% decrease in bounces, and a 222% increase in revenue.

Case Study: Risk Strategies

“Huckabuy made quickly improving organic search results simple.” 

– Ed Marshall, Director of Marketing and Communications at Risk Strategies

Risk Strategies Banner Image

Challenge: Brand Awareness and Unification

Risk Strategies Challenge Image

Risk Strategies is an insurance brokerage and risk management consulting firm. They operate in a competitive SEO space occupied by well-established brands like Aon and Hub International. Their strategy in organic search was to drive additional traffic to their site and Knowledge Center content, which help customers make purchasing decisions. The Marketing team wanted to leverage SEO best practices for this objective, however, they lacked the time and in-house resources to implement and manage overly technical solutions.

Solution: Huckabuy Software and Services

Risk Strategies Solution Image

Risk Strategies’ competitive advantage is expertise. Its robust Knowledge Center showcases industry-specific content about insurance and risk management issues. By implementing automated structured data software on the Knowledge Center, Risk Strategies increased keyword associations and rankings for their content within months. The Huckabuy SEO Specialist team also made recommendations to optimize primary and tertiary pages that highlight additional products and services. With these changes, search engines were able to connect the dots between various divisions of the business and increase their visibility for Knowledge Center content in relevant search queries.

Result: Increased Organic Search Engagement

Risk Strategies Results Image

Risk Strategies implemented Huckabuy’s automated structured data software in February 2018. Over the next 15 months, organic ranking keywords increased by 332%, organic impressions increased by 2080%, and organic clicks increased by 4690%. From a site user perspective, there was a 60% increase in users, a 61% increase in new users, and a 47% increase in sessions.

Case Study: The Ocean Foundation

“Huckabuy’s pro-bono service created an organic search channel that attracted new donors and raised more donations for ocean conservation.”

– Jarrod Curry, Senior Marketing Manager at The Ocean Foundation

Challenge: Establishing an
Organic Search Channel

Ocean Foundation Challenge Image

The Ocean Foundation is a nonprofit organization focused on reversing the trend of destruction of ocean environments around the world. Competing against nonprofits with strong brand recognition for organic search visibility proved to be a daunting challenge. In addition, they were ranking for suboptimal keywords driving non-donor traffic, such as student researchers to the website, to the website. Their marketing team was looking for a solution to grow the channel and increase discoverability among potential donors, but lacked additional resources to do SEO in-house.

Solution: Huckabuy Software and Services

Ocean Foundation Solution Image

Huckabuy created a competitive advantage in the
organic search channel for the Ocean Foundation. Its
automated structured data software enabled new
keyword associations connected to their initiatives and
subsequently improved rankings. Additionally, the
customer success team made recommendations that
optimized landing pages to funnel more donors to the
website and increase contributions.

Results: Increased Engagement
and Goal Completions

Ocean Foundation Results Image

The Ocean Foundation implemented Huckabuy
software in April 2019. In just two months, organic
ranking keywords increased by 75%, organic impressions
increased by 1632%, and organic clicks increased by 802%.
Through the organic search channel during the
partnership period, there was a 36% increase in
completions for the core donate goal compared to the
previous period.

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